YouTube is the biggest video platform on earth. Not only that, but it’s also the second biggest search engine out there.
But you already knew that. You have a YouTube channel and are looking for ways to grow it.
You might have experienced that your numbers fluctuate every now and then. That’s because YouTube is constantly changing and evolving. You can’t randomly post cat videos and expect them to go viral. Now, YouTube is a marketer’s hub.
So if approached wisely, this platform has great growth potential.
I’m going to help with that. Below are 11 ways to get more views on YouTube in 2021. Start applying them today and see crazy-awesome results soon!
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Here’s How You Can Get More Views On YouTube
Create Compelling Content
When there’s a talk about content marketing, awesome content will be at the forefront. Seriously, no other hack from this video is going to work if you put garbage on YouTube.
I don’t mean to be rude, but people do put lazy content on the platform. Instead, you should focus on creating awesome content.
Start with “how to” videos. What do people want to know? Make content that addresses their needs. You’ll find tons of Youtubers who have got millions of views by just focusing on how-to stuff.
Encourage Viewers To Subscribe
How many times you have heard it, “Subscribe to my YouTube channel!”?
Well, no matter if it gets annoying, it works. They say, “Your old customers are your best customers.” They will click on your video even if others don’t (Given that you are creating awesome content!).
So encourage people to subscribe to your channel. Start with asking at the beginning and end of each video!
Apart from subscriptions, ask them to turn on the notifications as well. This way, they’ll know each time your upload a video.
Create Playlists To Keep People Watching
Think about it: You must have content pieces that can be grouped together under one title.
These playlists also keep people on your channel for longer. Otherwise, the normal YouTube feed is too engaging for one channel to keep viewers on their channel.
If I talk about my channel, I can group basic SEO videos under the title “SEO for Beginners.” For Facebook, Instagram, and LinkedIn how-tos, I can make a playlist under the name “Social media marketing tutorials.”
Even YouTube statistics confirm this: “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”
Promote Other Videos With End Screens And Cards
Cards and end screens can get you more views on YouTube. These tools need a verified account. So do it by clicking on “Creator Studio” on your profile picture in the top right. After that, click on the ‘Status and features’ tab.
Add A Watermark To Your Videos
If you have a verified YouTube channel, you can upload a watermark. It allows you to gain more subscribers and free YouTube views by promoting your channel across all of your videos. Think of it as an image that you can set to appear on all of your videos. Mostly, you’ll find that it’s the company’s logo.
Make Sure Your Videos Are Embedding Enabled
Here’s a scenario: you have created an awesome. People love it so much that they want to share it on their websites. But they can’t because you haven’t enabled embedding.
If you enable embedding your videos, your brand can reach new audiences and get more views on YouTube.
Promote Your Videos On Other Social Channels
YouTube is social media too. Don’t believe me? Go to the comment sections underneath the videos. You’ll find that people are agreeing, fighting, making connections, and ultimately, socializing.
So if they have found you on YouTube, chances are they’ll find you on other channels as well. Alternatively, you can bring them to YouTube from other channels.
Understand The Importance Of Watch Time
Watch Time is how much time people spend actually watching your videos. So it’s simple: You should keep people on YouTube for longer.
Plus, you don’t have to worry about referring viewers to other YouTube channels. That’s because ultimately, you are keeping them on the site, which YouTube rewards.
Nurture A Community
As I said earlier, this site is more than a search engine and video platform: It’s a social network. So you should work on creating a community.
Think about it: Many famous YouTube channels have a community, which no matter what happens go to those channels. When you have followers like them, you don’t have to work that much on bringing new people.
Optimize Your Video Titles
An average title may get you 100 clicks. A super-awesome title may get you 500 clicks. Seriously, a change in the title can make a lot of difference in clicks.
You should also include keywords in it. To find a keyword, just start typing something in the YouTube search bar. YouTube will automatically suggest you something.
Optimize Your Channel
That means you have to create a brand. Start with creating strong branding like a logo, a cover image, etc. Write a strong About page. Add channel keywords. Include links as well.
Enable the related channels feature. If you don’t do that, you remove your channel from YouTube’s recommendations.
Do you have a secret to getting more views on YouTube? Let me know in the comments below!