Social media marketing loosely translates to marketing your business or any product online on a social media platform. In the modern age of technology and internet advancement, it’s one of the ideal ways to promote a company’s products and services.
Social media marketing allows companies to engage with customers and form new connections while promoting their desired culture, mission, or tone.
To do this, you need to repeat a few things daily that I will discuss in this article. But first, let’s find out…
What Does a Social Media Marketer Do?
A social media marketer is in charge of every aspect of a company’s social media presence. This means that their job is to manage all social media accounts the company has. Their job is to establish an outstanding internet persona for the company. So they attract more traffic to their business.
Social media marketing is a relatively new form of brand advertisement. Social media marketers can work in-house promoting their business organization. They work to promote and strengthen the brand’s name using social media.
Key Social Media Terms You Need to Know About
Content is whatever you post on your account, such as images, text, etc. By posting content, your feed will attract viewers.
Posts are important. They could be anything from a Facebook status update to a Twitter tweet or a pretty picture on Instagram. Everything that can inform or entertain the viewer.
After content, the next important thing for your social media is the context. But when it comes to the context, you have to be careful of what you post and where you post it.
Now, let’s say you have a very long story or blog post. If you post it on Twitter, it will hardly get any views.
On the other hand, if you have a joke and you stuff it in the blog, it will barely get noticed. But if you post it on Facebook or Twitter, it will be viewed and appreciated. You need to be careful of what and where you post.
Shares and Engagement
Shares are like agents of the social media platform. The more your shares are, the more people will get to see your post. The engagement will increase, which is important for social media platforms.
Do These 5 Social Media Marketing Tasks Every Day
Task #1: Manage a Calendar
As a social media marketing manager, it should be an obligation for you to manage an editorial calendar. Your calendar should carry a plan stretched out to the end of the month and should have the tiniest details for every day.
You want your calendar to look like a monthly vision board, that you have to achieve by the end of the month. You want a border and a larger picture of how your month is going to look like for your business that paints the picture of the daily schedule for commonly posted content as small as social media posts.
Task #2: Schedule Posts and Curate Content
Your calendar is sorted and your month is figured out. Now, your goal should be to manage your posts.
You should manage the content that you may post on social media networks on a weekly or daily basis. By doing this, you will have more time to focus on some of the concrete factors that affect your business, like strategy and content.
What you post on your platforms is extremely important. When you have decided on the posting schedule, the content you share should be very neatly selected. Your posts are what will draw traffic to your social media platform.
You need to curate your content. One of the fastest ways to isolate and turn off your follower is to be pushy and post too much.
Focus on value. The idea is to love the process and curate valuable content over time. Curated content helps in building authority and provides a great and convenient place for your target audience.
Task #3: Listen to Your Audience
In any relationship, communication and using the right language is extremely important. One of the effective ways to communicate with your audience is to speak their language.
That is what most businesses fail to achieve. Most businesses are so caught up in presenting their point of view and pushing out the message they want the market to hear, that they forget to put their audience into consideration and where they are wrong.
Social media marketing works the exact another way around. You need to focus on what the audience wants to hear. When you use the right language, avoid jargon, and tell them an amazing story, they listen.
And when they listen, you have already won over your audience. Do your research, practice customer journey mapping and target what the audience wants.
Make them understand your point of view while putting their views into consideration and making their needs a priority. Once you dive into their perception, you will win the attention you seek.
Task #4: Review Analytics
This is an important daily social media marketing task.
Reviewing your analytics is like calculating your progress every month, and it’s a very smart move to do. This regular practice will help you understand the area that requires more effort, what scheme you chose was beneficial for your business, and what you instantly need to stop doing.
Analytics will help you understand what happened and what went wrong. It can guide you on how to improve and adjust your marketing strategy. If you take care of your analytical progress, your business will overcome any obstacle.
Task #5: Schedule Your Priorities
The most common mistake anyone can make is not having their priorities straightened out. Ideally, we should spend our precious and limited time on a non-urgent important quadrant.
Not having a list of important tasks can be extremely damaging for your business, and you will end up getting caught up in the useless task rather than working on what’s more important.
If you don’t prioritize you will get distracted, which will only result in the delay of success.
So, avoid the cycle of failure. Schedule your priorities and stay focused on what’s important and urgently needs to be done.
Did I miss a crucial social media task that everyone should do daily? Let me know in the comments below.