Establishing an online business or any business requires a great deal of determination and a lot of hard work. As an online business owner, your goal is to grow your business by any means possible. And you will, most likely, take social media marketing into consideration.

When you think of social media marketing, the most popular and common applications that come to mind are Facebook, Twitter, Instagram, Pinterest, and Snapchat.

However, the one social media platform that has been behind the curtains after having a great record that can help you expand your business is Reddit. Reddit is a very underrated social media platform, especially when it comes to social media advertising or online marketing.

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Reddit Explained!

Reddit is probably the oldest social media platform. It’s referred to as the front page of the internet. It is a user-created social news advertising platform. It is a great social application where you will find the most vital information, memes, and facts for the day. It’s a great source of entertainment as well as business management.

It is a platform that allows its users to discuss and vote on the pictures and videos that others might have posted.

To avoid getting spammers, Reddit came up with a cool solution called Karma points. Users get karma points by commenting and linking by getting up-votes by others in the app. It is an amazing platform where people discuss almost every issue you can think of and can find information on subjects you need.

People exchange ideas, thoughts, memories, and facts. They engage in debates and discuss controversial subjects. These users get to see every side of the story and multiple diverse perspectives on a single matter.

How Does It Work?

Reddit logo

Before deciding to hop on a business growth opportunity, you need to know how it works.

1) SubReddits

SubReddits are kind of like community pages, like the ones you have on Facebook. Reddit has millions of threads known as subReddits. Each subreddit has a specific topic that they cover. To understand Reddit completely, you need to know what subReddits are. SubReddits allow you to subscribe to topics that you want to see on your homepage.

2) Voting

When you open Reddit and see a post, you see an up and a down arrow. Next to it is a number. It represents how many upvotes and downvotes a post gets.

You can up arrow to upgrade or upvote a post, which aids in increasing the visibility of the post. The down arrow is used to downvote the post, which leads to decreasing the post’s visibility.

3) Reddit Karma

Reddit karma is of two types. One is for comments, and the other is for posts. It helps in describing your scores on Reddit. With the help of karma, you will be able to tell how you like to upvote your posts on Reddit.

 4) Reddit Gold

Reddit gold is a paid feature only accessible by premium account users. Reddit gold is a form of paid thankyou which is sent by a user to another post on the basis of his/her consistent posting.

Giving gold is a traditional way of appreciating good work. Or when you think the post they share is hysterical. Remember that gold is issued on the consistency of posting.

6 Ways To Use Grow Your Business On Reddit

Encourage User Submissions

Reddit homepage

Reddit is known to be the place to interact with hundreds of thousands of people. There are thousands of subReddit discussions merging together and creating a Reddit community. These communities follow a passion and are determined to their respective topics and concepts.

You, as an online business owner, can use these subReddits to your advantage. You can target customers on Reddit who are already into the service that you are offering. With just a little acknowledgment, you can find tons of people interested in your service or offer.

Be Mindful With Your Content

Once you understand how Reddit works, you can start with posting your content that will be your very own advertisement and spread awareness for your brand. This will attract an audience and eventually customers.

When it comes to marketing, Reddit users can sometimes be a little cruel. Promoting your business really soon can get you a lot of downvotes. So start by taking baby steps.

Focus on spreading awareness and giving useful information about yourself to your targeted Reddit community. The main ingredient of getting a successful marketing campaign out of Reddit is to focus on customer service a little more and less on self-promotion.

Create A Network

Create a subReddit. If you know that right strategy and are mindful, you can easily build a network on Reddit of your idea of business. These are some of the basic steps you can take to build a network.

Have a common name.

Have navigation to link all the subReddits.

Make sure to post good quality images and content.

News And Calendar

It is a well-known fact that when a brand is booming, people always want to know about the latest news and any future upcoming events. Let’s say fans of the Harry Potter universe want to know the date and schedule of their upcoming new movies and all the information about it. They just can’t wait for it to come out.

The same goes for online business. You have to keep your audience updated about the littlest detail by taking these steps in your subReddit posts.

  • Make sure to have a calendar for events.
  • Keep them updated with news.
  • Increase your goal percentage.

Perform Interviews

Doing consistent interviews not only helps your community to grow but also brings The community closer. When you communicate with your audience it gives them the opportunity to interact and make them feel like they have a voice.

Create A Community

Creating a community is the most important step of them all. You can also cultivate your own community by listening to people, bringing them to one platform, and offering value.

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