Although a landing page is the final step of your ad campaign, you should keep thinking about it during the whole process. People are going to click on your ad, and if it doesn’t look or read well, they are going to bounce off.

That said, some people think that creating a landing page is a hard job. Well, it isn’t. Like most things in marketing, it boils down to basics.

Let’s learn 7 tips to make better landing pages. They will help you convert those boring leads.

Let’s get started.

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Essential Rules to Creating Awesome Landing Pages

Simplicity

Like I said in the intro, some people turn this job into rocket science. However, it just has a few essential elements to it. They will ensure performance for each campaign. Follow them and you are good to go.

A few of them are as follows:

1. Headline: A little tweak in the headline can mean 3 to 4 times more results. So make sure that it’s perfect. First, it should match your ad. The ad itself and the headline shouldn’t be too different. If you are making it different, it will cause confusion to the readers.

2. Brief Description: Notice the word “brief.” I want you to think about your offer again if you can’t describe it precisely. Even if you have premium products, this rule holds its value. Make sure to include the benefits in the description. People want to know how your product or service solves their problem. It’s great only if it’s any good to them.

3. Image: You already know the importance of an image. Be sure to include high-quality images that are relevant. Don’t distract readers. You want them to read your offer. At the same time, the image should enhance the experience.

4. Credentials: Social proof is a great way to stand out from the crowd, especially if you are new in the game. People want to work with brands that have shown the performance. So if you have won any awards, gained certificates, or worked on a notable project, show it to them. Add the links to your social media pages. It shows that you are a legit brand.

5. Call to action (CTA): The final line of your page should be visible and eye-catching. Use bright colors for that. “Buy” can be too vague. Use creative language. For example, “Grab a pen, and let’s get started!”

Each Offer Should Have a Unique Landing Page

Make a new landing page for each offer. Or at least, modify the existing ones for new offers. Don’t use a template for any one of your offers.

Like each offer is unique, so should be its landing page. Treat each landing page as a salesman for a particular offer. Like a good salesman won’t suggest other products during an offer, your landing page should not include any extra calls to action.

If you are concerned about having too many landing pages, you can’t go wrong. You are more likely to convert if you have more landing pages.

The purpose of a landing page is to convert. So make sure that you do everything to achieve that. Don’t ruin it with some flashy images or other irrelevant stuff.

Focus on the Value

You should be targeting a specific group. In their minds, the page should have a unique offer. So think about what they will achieve if they convert.

  • Use clear copy to explain the benefits.
  • Connect with the reader.
  • Avoid vague language.
  • Pay attention to the word count.

Only Ask for the Necessary Information on Your Form

A form with 20 entries is more likely to have abandoned carts than the one with 5 entries. People don’t like to give too much information.

Unfortunately, most of the information brands are asking is either too private or just irrelevant. I don’t want to tell you what I ate for breakfast. Moreover, it feels weird.

So avoid invasive forms. Focus on removing the barriers to conversion. I don’t know what your product is, but consider if an email address would be enough in the form? If so, ask for the email address only.

7 Tips to Making Better Landing Pages

Consider Devices Other Than Desktop

You saw it coming, didn’t you? Well, if you didn’t, let me enlighten you that a major portion of internet traffic comes from mobile devices. So a landing page that looks clunky on these devices will put visitors off.

53% of mobile visitors leave a site after 3 seconds if it fails to load. So no matter how many pretty pictures you use on your landing page, no one is going to stick around if it fails to load.

Responsive landing pages are a necessity of 2021. So consider things like how long your landing page takes to load on mobile devices. Make sure that it’s under 500 kb.

Optimize Your Landing Page

It’s a great tip to make better landing pages. You are not going to know about the best results out of the blue. You’ll have to test and optimize. A/B testing is a great way to get started.

This way, you’ll learn the maximum conversion rates for your campaign. Test the header, value proposition, imagery, form, and CTA of your pages. You never know what can bring great results.

Remember to Say Thank You

Everyone likes a nice gesture. So after a customer has completed your form, a pop-up saying thanks, or a page saying thank you goes a long way.

What tip is the most effective from today’s article? Let me know in the comments below.

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