7 Ways to Start With SEO – A Beginners Guide
You might have heard that 7.5 million blog posts go live every day. But only a few of them get the first page ranking on Google search results.
Why other blog posts can’t reach the top rankings? In many ways, the answer can be linked to SEO.
In this article, I’ll discuss 7 ways to start with SEO. This is is a beginner’s guide. If you already know the basics of SEO, I recommend reading it. Going through this guide will revise your concepts.
I also recommend exploring these advanced resources on my blog:
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7 Ways to Start With SEO
This guide deals with basic SEO, so don’t worry about technical terms and complex concepts. Let’s get into 7 ways to start with SEO.
No matter how much of a pro you become, you’ll always have to start your SEO journey with keyword research.
Keyword research is the process of finding terms that people use when searching for something on a search engine. If you use these terms or keywords in the content, it will let search engines know that your website is relevant to this search term.
For example, you have a coffee shop in Pittsburgh. People can use the keywords “Coffee shop Pittsburgh” or “Coffee shops near me” while looking for similar businesses like yours. Using these keywords on your website will give you a competitive advantage.
The process of keyword research is simple.
- You compile a list of seed keywords by brainstorming or looking at competition websites.
- You put those seed keywords in a keyword research tool. Alternatively, you can put a competitor URL.
It will give you a list of keywords with data. Focus on high-volume and low-competition keywords if you have a newer website.
Create Content Around Search Intent
You should spend some time analyzing search intent. It means what people want to see when they search this keyword on Google.
The good news is that you can figure out search intent using Google. Just type in any keyword on the Google search bar, hit enter, and look at the top search results closely.
If you search “cellphone cases,” most results will be product catalogs from major e-commerce sites. However, Google also shows a blog post that reviews different cellphone cases. So search intent is more towards commerce, but an informational post might rank as well.
Compare this to the keyword “short hairstyles.” All results are blog posts or Pinterest images which means that the searcher is looking for information here. A product page might not work here.
So, analyze the search intent before creating content.
Create Optimized Titles
If you have written a 4,000-word pillar post, but your title is boring, you won’t get many clicks.
So you want to make the titles as attention-grabbing as possible. Here are a few tips:
- The title should talk about the content of the topic. Think of it as the ad for the rest of the article.
- Don’t promise what you can’t deliver.
- Avoid long titles. Google cuts your title off if it’s too long.
- Use a number if it’s relevant.
- Use power words. For example, “deceptively easy” is better than “simple.”
And last, include keywords while keeping the title natural-sounding.
Keep URLs Short And Descriptive
Normally, the URLs are something like this: Https://www.yourwebsite.com/2018/01/15/287539884.php
Does it sound descriptive? Would you click on it? Maybe.
But the following URL is way better.
This tells you that this page is about SEO tips. So you’ll click on it if you are looking for SEO tips.
Optimize Your Images
Some people don’t give it a thought, but optimizing images for SEO is important. As Google can’t read images, it lets them know that what the image is about.
Here’s a paragraph from Google:
“Likewise, the filename can give Google clues about the subject matter of the image. For example, my-new-black-kitten.jpg is better than IMG00023.JPG.”
So use descriptive titles for images. Additionally, you should use alt tags that show when your images fail to load.
Here’s what it’d look like:
<img src=”/my-new-black-kitten.jpg” alt=”A picture of my adorable black kitten, Mittens.”/>
Optimizing images can bring you some traffic over some time. Even small traffic is welcomed in SEO.
One last thing: keep your image size as low as possible.
Content Should Be Readable
You don’t want to focus entirely on search engines. After all, you are creating content for humans, not search engines.
So you must give the readers a good experience. They should be able to go back and forth between different sections of the content easily. Here are a few tips:
- Use H1, H2, and H3 tags for creating a good structure.
- Focus on communication. This is not a competition where you will show off your vocabulary.
- Format using paragraphs and bullet lists.
- Use com to check the readability of your text.
- Include visuals to split walls of text.
Get High-Quality Backlinks
Last, but not least, we have backlinks. They are an important part of SEO.
In simple terms, when another website links to you, it’s giving you a backlink. Backlinking is a whole topic in itself, but here are a few general tips:
- Write testimonials for other websites
- Make good connections with other websites
- Write guest posts
- Join review sites
For more details, check out my article on link building here.
There you have it: My 7-step beginner’s guide to SEO. Use the knowledge in this article to start your SEO journey. It will act as a stepping stone for your future marketing endeavors.
Did you find some good insights into SEO in this article? Please let me know in the comments below.