Do you want to run a successful business campaign online? If so, then you must be wondering about the Ad Platforms to get the desired results.
Firstly, you might also be thinking about using them all. However, depending upon your business type and your target audience. So, make sure to choose the platform that suits your needs.
Secondly, there are a large number of platforms available to run your ad campaigns and each ad network is using different strategies.
In 2022, are the same strategies still work? Let us discuss in detail what are the best ad Platforms in 2022 and what strategies still work.
Why you need an Ad Platforms in 2022
Advertising plays a vital role in business growth. Ad networks were the first advertising technology (AdTech) introduced in the mid-1990s to have better brand awareness. At that time, they offered free space to publishers for advertisement.
Nowadays, some businesses still think that ads need a heavy budget. That is wrong. Ads do not need a huge budget.
It can create better brand awareness, increases customer traffic, promotes repeat business, and attracts new customers with just a little budget.
Which Platform Best Fits You
Not all Ad networks best fit your business. To get started with ads, you need to wisely select a platform that best suits you.
So, do some market research to find a target audience for your business.
For example, if you are advertising on a mobile application, try to target an audience who use smartphones.
Google and Facebook still Reign Supreme
According to the latest survey poll, Facebook and Google are the top platforms to run a successful Ad campaign. After that it found 87% of people use Google and Facebook for advertisement. However, 44% of marketers identified Google as the 3rd most popular Ad Network after Facebook. 25% of marketers find Facebook Ads as the highest ROAS driver network.
So, strategy related to Google and Facebook ads will continue in 2022 and onwards.
Top 10 Ad Networks in 2022
Here are the top 10 Ad networks for 2022.
AdSense was founded in 2003. It is owned by Google and widely used across the internet by marketers. So, you can advertise text, audio, video, images, and interactive media advertisements to your targeted audiences. Therefore, here, you can advertise on all Google platforms.
It was founded in 2006 by Google. It is for mobile advertisement. So, due to millions of smartphone users, it can help you reach more audiences.
It was founded in 2007. It is a technology company subsequently focuses on automated ads to get customers’ attention by using a high-impact and true technology-driven approach.
It was founded back in 2013. It is also focused on mobile Ads and has over 6 million monthly conversions for well-known game developers and other companies.
It was founded back in 2008. AdBlade is one of the largest Ad networks having over 500 million unique users and high conversions with hundreds of premium online publishing partners.
It was founded in 2011 and focuses on mobile advertisement. It reaches over 1.5 billion unique users across the globe.
It was founded in 2015. Subsequently, It helps generate direct traffic to your site and make a high ROI. It also helps in the distribution of your ad budget with high performance.
It is the best platform for content creators, founded in 2014. It connects you to 50+ premium advertising exchanges. Moreover, AdPushup has a unique deploying cutting-edge Ad serving technology and provides hands-on Ad operations expertise.
It was founded in 2015. Subsequently, it works on mobile Ads to generate a high ROI for top brands across the globe.
It was founded in 2016 as an alternative to AdSense. So, it is best for publishers for real-time bidding and offers the best eCPM rates to publishers.
Top 10 Social Ad Networks
Besides ad networks, there are many social networks to advertise and grow your business. There are over 3.96 billion active social media users. It is an ample opportunity for marketers to earn a high ROI. Here are the top 10 Social Ad Networks:
There are over 2.7 billion active Facebook users. It offers you to create a direct shop and run ads to reach potential customers. Facebook group is a great way to interact with an audience, where people have the same type of interests.
Twitters has 186 million active users. There is a hash-tag feature available on Twitter where you can create trends to boost your product or service. So, it is best for the building industry, authorities, and real-life updates.
There are over 760 million active users on LinkedIn. It is a social network for professionals where you can interact with potential employees.
YouTube has over 2 billion active users. You can advertise your business if your niche best fits in highlighting company culture, tutorials, and demonstrations.
You can reach over 400 million active users on Pinterest. 83% of active users buy a product when they see a Rich pin on Pinterest. Create rich and engaging images to get more conversions.
It has over 1 billion active users. If you want to build your brand, it is the best platform for you. Create a shop on Instagram and keep growing your business.
Reddit helps you reach over 430 million users across the globe for the audience or content research niche. It also offers advertising options to grow your business.
It is the best platform for real-time updates and promoting events to reach over 238 million active users. In its story feature, photos and videos automatically disappear after 24 hours.
Tumbler is best for the blogging niche. It offers you to reach your blog up to 500 million active users. Mostly, users are between the 16- 34 age bracket and it has a “community” with lots of memes and jokes.
WhatsApp has over 2 billion active users. Here you can directly communicate with your customers and showcase your products to active users. So, it offers you to create a catalog in the Business app to get more conversions.
Final Thoughts on Ad Platforms in 2022
In conclusion, it is not easy to say which is the best ad platform to grow your business. It depends upon your niche and target audience. So, wisely select an ad network and make improvements to fully utilize it for your business.
Based on specific needs, types, and research, these 10 platforms could be the best choice for you. So, these platforms are valuable in 2021 and still work well in 2022 and onward.
So, please comment below if you have any questions about the ad platforms in 2022.