Bing Webmaster Tools – The Complete Setup Guide for 2021

Bing Webmaster Tools – The Complete Setup Guide for 2021

For most businesses, having a high ranking in the search engine is crucial, not their success online. Ranking on search engines is essential for anyone who wants to drive traffic to their website and increase sales. However, it is not as simple as it looks.

You may have created the perfect SEO strategy to rank, but you cant see your business anywhere near the first page. This issue often leads to frustration. However, in most cases, you do not have the right tools to get you there in the first place.

When it comes to ranking on Search Engines, Google is the number one choice for most people. It has more than 80% of the market share throughout the world. However, the more popular something is, the more competitive it is as well. In this instance, look for a place that’s getting the second most traffic and add it to your marketing efforts.

Bing is the second largest search engine and has a significant portion of visitors each month. Getting your business website ranked on Bing can help you get access to millions of potential customers. It is much easier to rank high on Bing because of the lesser competition you may have to face.

Just as Google launched Google Search Console, Bing has launched its platform for the same reason. Bing Webmaster Tools is a platform that you can use to monitor your website’s performance on Bing. You can see how it ranks in the search results as well as click rate and traffic. You can also see whether your site has any technical issues to address.

Without further ado, lets discuss how exactly to navigate this platform.

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Register your business on Bing Webmaster Tools

Add your website’s URL

The easiest way to register your website with Bing Webmaster Tools is to copy your URL and paste it in the “URL Submission” section. Make sure that you are pasting the homepage of your site so that Bing can index it properly.

Use Meta Tags for Website Authentication

Bing cannot just add any site to someone’s name, which is why you may have to add a Meta tag to your website. You can copy the custom Meta tag generated and paste it to the homepage of your site. Be sure it is the homepage; otherwise, it won’t authenticate properly.

Use XML file authentication on Bing Webmaster Tools

Another way to add your site authentication is to add an XML file to your root directory. This process is simple: Copy the file and paste it into the root directory.


Another approach is to use CNAME to verify that you are the owner of the site. You’ll get a custom verification code for approval. If you already set up your website on Google Search Console, you can easily import Bing details.

Options available in Bing Webmaster Tools

How to Use Bing WebMaster Tools

Getting your site on Bing Webmaster Tools is the easy part. The next step is to use it to improve your rankings and get more leads from your website. There are several tools that you could use to improve your website. Some of these include the following:

Clicks from search on Bing Webmaster Tools

The best way to use Bing Webmaster Tools is to look at the site activity stats. The first thing you want to look at is the number of clicks you get from searches. The ‘Clicks’ metric is quite simple, but most businesses cannot understand how to use it.

Do you look at the number of clicks for all pages? What about the pages that don’t get any clicks?

The answer to these questions is simple. Looking at the number of clicks per page can show you which pages are performing well and which ones aren’t. Knowing this information can help you see what’s working for your site to make future changes.


The second most important measurement that you can get from Bing Webmaster Tools is the number of impressions. You can see how many times your website appeared in the searches. This information gives you a basic idea of where you stand with SEO.

You can also use this to see how well your site performs when it comes to the click ration. If it appears on the first page, but there are no clicks, there’s something wrong. You can do a critical review to see how you can change your Meta description to increase the click to impression ratio.

Pages crawled

The number one advantage of using Bing Webmaster Tools is to indicate the number of pages crawled. You can increase the chances of your pages getting crawled by submitting sitemaps to Bing. This section will also highlight any pages that are not indexed correctly.

You can also monitor where your site’s traffic is coming from specifically. Is it coming more from Keywords, or are you getting inbound links from other sites? The more traffic you get from other sites, the easier it will be to improve your Bing rankings.

Use this guide to improve your rankings

If you are going to rank on Bing, then Bing Webmaster Tools is necessary. You can get the best analysis of your site’s performance. This guide will help you formulate your strategy even further. Bing also shows you any crawling errors that your pages might be facing so that you can fix them before that affect your rankings.

Do you have any questions surrounding Bing Webmaster Tools? We’d love to hear your thoughts in the comments below.

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