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What Email Designers Can Learn From Web Developers
Ask any web designer or developer about email designs. And they’ll tell you that this landscape is far behind as compared to their field. One of the reasons behind is that email clients have not optimized quickly to the changing digital design landscape. For example,...
What Are Impressions – A Social Media Deep Dive
Here’s what the advertising mastermind, David Ogilvy, had to say about testing: “Never stop testing, and your advertising will never stop improving.” He was an adamant believer of testing. He emphasized on its importance multiple times. David even said that “The most...
The Science And Art Of Customer Win-Back Email
Looking for tips on how to craft the perfect customer win-back email? You're in the right place! Some people start to lose faith in their email marketing efforts if they are not getting results. But there's a chance that customers are not completely lost. With a...
The Most Valuable Digital Marketing Skills In 2022
2022 is going to be an exciting year for digital marketing. As more and more people are staying and spending money online, more companies shift their focus on digital. So whether you’re a business owner, a digital marketer, or even, someone curious about making a...
SMS Marketing: The Right Way To Approach This Growth Powerhouse
Are you one of those marketers that laugh at the idea of SMS marketing? Then look at these stats: The average person checks their phone 160 times a day Forty-six percent of people check their phones before they get out of bed. Open rates for texts are 98 percent,...
A/B Testing: A Beginner’s Guide
Research is an important part of marketing. But your success does not entirely depends on it. You have to dig deeper. You have to find tools and methods that will help you get positive results. That's where A/B testing comes in. It helps you calculate the best...
5 Things To Stop Doing With Your Mobile Ad Campaigns In 2022
What are you doing when you’re off work? For most people, it’s using their smartphones. A while ago, everyone was on PCs or laptops, but this last decade has changed the game entirely. Now, we live in a world where there are over 3.5 billion unique mobile internet...
Steal Our Top 7 Marketing Automations for 2022
In this era of fast technology and changing trends, everyone is shifting their businesses to automation. Every marketer wants to go above and beyond to make his/hers business grow, meet the expectation of his/her customers and make their lives a little easier for...
Landing Pages In 2022 – What Actually Works And What You Should Stop Doing Today!
Landing pages are a significant part of digital marketing. They layout a great strategy for bloggers and corporations. As Unbounce would like to explain, “A landing page is a standalone web page created specifically for the purpose of a marketing campaign.” Landing...