Apple is coming out with new privacy updates, which Facebook is pretty upset about. This update is related to their latest operating system, iOS 14. With this update, users will be able to block the IDFA identifier at the app level. It means that apps will be required...
Advertising on the 2nd biggest website in the world is a dream for most marketers. Even if you are a small business, you have the chance to reach out to the best buyer persona for your products with Youtube Ads. But it requires the right knowledge to create the right...
Amazon Ads – Everything you need to know With e-commerce becoming more popular nowadays, it’s no wonder that most brands have created their e-commerce platform for online selling. However, driving traffic to your online platform can be quite tricky. You...
Retargeting – What it is and how it works on Facebook and Google Digital marketing has completely transformed the way many businesses advertise nowadays. It has brought more power to the advertiser and puts them in a better position to understand their target...
Facebook Pixel – How to fully set one up on your Website For any business looking to be successful with their digital strategy, getting leads from Social Media is essential. Whether you have an E-commerce store or promoting a brand, you should have a social...
Are Paid Ads Worth It? My Experience Using Them In 2019, search ad spending was around $124 billion. And it is expected to grow at a staggering rate each year. So, saying that paid ads can’t make you money is a lie. Looking at the stats might invite you to shift from...