The Top 5 Competitor Analysis Tools Ahead Of 2022

“Spy on your competition.”

“Fly high over your competitors.”

“It’s time to throw your competition out of business.”

You’ll read all kinds of statements online about competitor analysis. But let me tell you that it’s not easy. And probably it’s unethical if you are trying to throw someone out of business. If that were the case, many small businesses would be crushed by some big-name brands.

But people still have their businesses. So within limits, you want to win over your competition. You want to make sure that you understand your competitors’ strategy. And more importantly, you must know that if someone is planning to throw you out of business.

The process of competitor analysis can be fun. But it can also be time-consuming. To help you speed up the process, and to see things that you can’t analyze just by looking at a competitors’ website, I have created this blog post.

Below you’ll find a list of competitor analysis tools that will help you understand how other businesses are using their marketing strategy. Using this analysis, you can place your business in a better position so that you don’t get crushed by others.

Before I dive into the list, I want to say something: Complacency is a killer in business. You have to be relentless. You have to keep looking for new ways to grow and survive. This blog post is about that.

Now let’s get to the list.​

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Top Competitor Analysis Tools

SimilarWeb

Want a tool that helps with both content and SEO? Start using SimilarWeb.  Any list of top general competitor analysis tools will have this tool.

It also has browser extensions that you can use that make it really handy.

Using it, you can see a site’s referral traffic. Plus, you can see where other people are sending their visitors.

This is especially important for content marketers. You get to see topics that attract visitors and what other websites do they visit.

In other words, you understand what users are interested in on any given site.

You can also check traffic sources using this tool. Here’s a good strategy: when you find that one of your competitors is driving traffic from social media, you can focus on SEO more.

And when you see that they are focusing more on SEO, you can create content that gets shared on social media. This will help you get referral traffic and build online influence.​

Ahrefs

It’s a good competitor analysis tool for SEO.

Ahrefs is the favorite SEO tool of many marketers. Specifically,  Ahrefs’ site explorer helps you analyze any URL’s top organic keywords. It also shows you a rough estimate of the amount of traffic a competitor is getting through that keyword. After analysis, you can use those keywords on your blog.

Apart from the traffic, you can also check the best content based on backlinks. This tool can identify the source of your competitors’ backlinks as well.

The data is great because it can help you analyze what keywords to focus on more. This tool also lets you compare domains for the content gap.

Do you want to analyze more than just Google? The good news is that Ahrefs also helps you with keyword data for sites like YouTube, Baidu, and Amazon.

Ahrefs is a big name in the SEO industry. Surprisingly, this tool is good for small agencies as well as larger companies. It offers tons of data and is frequently updated. You should give it a try.

Buzzsumo

This is a great competitor analysis tool for content. Using it, you can see what content performs well for your brand and competitors. It looks at both social media and the whole web for content engagement.

You can find many great topics using it. Just add a keyword or URL in the search bar. Then refine the search by publish date, content type, and shares across social sites. All of this included in the free version. If you want to look at more data, go for the paid version.

Competitor Analysis Tools Ahead

​iSpionage

It’s a great competitor analysis tool for emails, ads, and industries.

Up until now, we have been talking about organic content. Now let’s talk about paid ads. Using iSpionage, you can analyze PPC campaigns. This also includes how many keywords a brand is targeting on AdWords.

You can see different brands competing for one topic. You also get to see their monthly budget.

You also see who else competes for PPC ads for a particular topic, in addition to how much their projected monthly budget is:

In other words, this tool can help you keep realistic expectations for ad spend.

On a side note, iSpionage is a cool name. Don’t you think?

Sprout Social

You already know the importance of social media. It’s considered the best channel for connecting with customers. So you must analyze what your competition is doing on social media.

Sprout Social is one of the best competitor analysis tools for social media. This tool allows you different angles and data points for seeing what your competitors are up to.

You can use different reports for Facebook, Twitter, and Instagram. Plus, the whole process excludes manual research and spreadsheets.

Sprout’s Premium Analytics tool also helps with deep insights using graphs and charts. 

With their Advanced Listening tool, you can see public social conversations to better understand how customers perceive your competitors’ products.

You can also use this feature to listen to what people are saying about you on social media. Use data from this tool to better position your brand in terms of social media.

Do you have a favorite competitor analysis tool? Let me know in the comments below.

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