Content Marketing in 2021 – Five Things You Can Start Doing Today

When it comes to business, every company wants to boost its revenue, sales, and potential customer pool. Businesses achieve desired results by using different marketing tools and techniques. These tactics can be related to digital marketing or offline marketing.

Marketing trends keep changing with time. In the last few years, a digital marketing trend named content marketing grew popular in the business world. 2020 was the year where companies used content marketing to get more customer engagement. And it is here to stay in 2021.

Content is the crux of marketing. Good content always get customers’ attention. It encourages them to visit your business and buy your products.

Creating attractive content for business marketing is a problem. People are worried about how to create good content to get customers’ attention. They want to know about the things to keep in mind while creating valuable content.

Here, we will discuss the most valuable things you can start doing today related to content that will help in boosting your sales and revenue.​

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What is Content Marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

All the leading brands across the globe, including Cisco Systems, Microsoft, P&G, and Apple, etc. use this technique. Why? Because it works for their business.

It is not about your products or brand or service. It is about your audience. It’s about what they want. And this is information.

The content might be audio, video, text, or infographics. Let us discuss the top five trends you have to follow in 2021 to become a successful content marketer.​

Top Five Things Related To Content Marketing You Can Start Doing Today

1.   Doubling down on Search Engine Optimization (SEO)

SEO is like a life partner for this marketing strategy. If you have created good content but do not have any idea how to bring it to top search results, your efforts are worthless. This valuable content will not help you to achieve your desired audience pool.

Even the big brands always struggle hard to be in the top search results. That’s why they use SEO tactics to gain the desired results.

Previously, marketers focused on any type of lengthy articles to guide readers about a specific thing.  Now, this trend has been changed and marketers optimize their content with long-tail keywords that are more specific and have less competition.

The long-tail keywords help to rank your content on search engines through more organic traffic. Optimization of your content is no more difficult as there are several free and paid resources available to optimize content. Some of them are

Apart from keywords strategy, Local SEO and on-page SEO are also useful in ranking your content. Start optimizing your content for Google today and get more traffic.​

Content Marketing in 2021

1.   Video Content

Video content worked as a wildfire in the marketing world in the past few years, and it will continue to do so in upcoming years. That’s because video content is more valuable than any other form. It’s an effective way for customer engagement.

Cisco reported that around 80% of internet traffic will be through video content in 2021. There will be around 1.9 billion active internet video users in 2021. With this huge user count, marketers could easily grab potential customers through video marketing.

This can be done either by going live, holding webinars, and using story features on YouTube, Facebook, Instagram, and WhatsApp.

Nowadays, TikTok is quite famous in video marketing. Influencers having millions of followers can help sell your products as well. 

2.   Build Communities

In this digital world, almost everyone is using a smartphone and social media. People still feel alone and build communities on a social platform with their friends, family, and strangers. Even brands socialize with their customers and employees as well.

Marketers may take advantage of these communities for digital marketing. Although it is not a speedy process to gain customers, it builds trust and loyalty. They can use Twitter, Facebook Group, Zapnito, or Tribe, etc. to build a community that will help gain potential customers.

No matter what type of content you are sharing, communities always build better brand awareness across a huge audience.

3.   Personalizing Content

It works on showing content to the customers based on their profile or preferences. Every customer who has visited your site has their own choice. There should be content available on your site that fulfills their needs and encourages them to take the next step.

Sites use AI algorithms to get visitor’s profile data and show them ads as per their profile. For example, American Girl has too much experience in this marketing strategy.

“The Care and Keeping of You” is a book all about growing up for girls. It is from a brand that sells dolls, but the content of the book has nothing to do with dolls. They have created it for the betterment of their audience.

So give people personalized content and don’t treat them as just a number.

4.   Repurposing Content Across Channels

It’s about getting double benefits from your content by using it across different channels. For example, if you have created a video for YouTube, you might use it for live webinars. You may also create a blog post using the same content for a different audience.​

Now Over to You

Content marketing is quite simple. These five simple but most valuable tactics will help you in your digital marketing strategy. If you want to boost your sales and revenue, all you need to do is create valuable content using the tactics discussed in this article.

If you have any questions or suggestions related to this article, let me know in the comments below.

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