“I want to grow my business.” This is the statement of almost every business owner these days. It shows the hunger of people to be the best. And if approached correctly and ethically, it’s a great thing.
If you are reading this article, you must be one of those business owners who want to grow and stay relevant in the market. This means you are using the tools and resources available to you for that purpose. Social media is one of them.
There’s no doubt that if you should work on social media marketing or not because you must. But social media is a tough game. Only Facebook has around 3 billion active monthly users. So there are more chances of getting things wrong.
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The Variety of Social Media Platforms Overwhelms You
So by now, the question of not having a social media presence is out. Notice that I have used the word “presence.” According to some people’s definition, it can be just one social media platform, which is easy to manage for one person. But doing marketing on just one social media platform can be a bad idea for a few reasons.
For starters, you must think of your audience before any type of marketing. You have to consider where they hang out. According to their demographics and interest, it can vary. For example, you can find younger audiences on TikTok, Instagram, and Snapchat. On the other hand, you can find business communities on Twitter and LinkedIn.
Depending on your business, it can vary from a few platforms to dozens of them. So as one person, it can get really painful for you to manage all these different platforms.
If you start to manage multiple channels on your own, you’ll notice that you have less time to do priority tasks. And arguably the most important business task is running the business itself. So in order to create engagement on social media, which is important as well, you don’t want to lose your business.
This is where an expert social media manager dives in. By learning your brand personality and using their proven experience, they’ll create engagement for your audiences. They’ll laser-target your audience and work on your company’s goals. The end result? Better visibility and more revenue for you.
Let’s look at more reasons why you need a social media manager.
You See Social Media As An “On the Side” Job
Research from Bain and Company says that people who have experienced positive social media service engagements spend an average of 30% more with that business annually. Notice that it’s “service.”
Can a business owner who has several other things to do can provide better services or a dedicated professional? Probably not. So don’t think that social media is a side thing.
Social media managers don’t drive these results by mistake. They have a carefully crafted strategy. They have the right tools to get things done. This way, they’ll post on your accounts consistently and help you interact with visitors in a way that benefits everybody involved.
You Aren’t Exactly Social Media Savvy
If you don’t have a social media manager and don’t understand social media marketing at the same time, you might make a big mistake: Having no social media strategy.
Campaigns like GE’s #6secondscience Vine videos or Dove’s famous 2016 #mybeautymysay campaign show why you need a social media strategy. It helps you target your audience in an effective way. It captures their attention with a common belief and shows them your brand lives by this belief every day. That leads to long-term brand advocates.
If you do create a strategy but do it on your own, you have the chance of creating an inefficient strategy.
By doing so, you’ll spend hours creating outreach programs. But later, you’ll learn that you’re getting very little engagement. Having a social media manager will ensure that you’re targeting your audience strategically.
Social Media Is Central to Your Marketing Strategy
Social media management doesn’t happen on the side of your regular business operations. It needs to be treated as an important part of your business. Hiring a social media manager is the beginning of it.
Sure, there are some businesses that still rely on traditional advertising. But as more older people are starting to use social media while younger audiences live by it every day, social media marketing is becoming central to many businesses’ overall marketing strategy.
So figure out how important social media is to you. The more important it is, the more important it is to have an expert handling related tasks.
There Is Never Enough Time
And finally, everything goes back to the basics. You are a business owner. So you need to have a birds eye’s view of all your departments. That can range from looking at sales, legal, HR, accounts, and more. Social media is an important one among these.
Most probably, you have time to work on social media yourself. So you should focus on growing your business and let an expert do the job.
They understand the nuances of this field. If you get stuck, it might take you several hours to get out. But because they have already worked on these things before, they’ll solve them in minutes.
Moreover, they’ll be able to differentiate between poor, average, and unrealistic results. If there’s a difference, they’ll be able to balance it out.
How much growth can a social media manager bring to your business? Share your thoughts in the comments below.