In 2011, if you were not online, people would think you don’t exist. Now that everyone is online, the trend is shifting. Now, if someone is not benefiting from the ease of e-commerce, they are missing out.
That said, many people are moving to e-commerce shopping, and their numbers have surged during the pandemic. Walmart almost doubled its online sales. Amazon’s Q2 sales & profit growth was 40%. But it’s not the big guns alone: Smaller brands like Howards Storage World and B-Wear Sportswear saw an increase in their sales. Some of them even tripled their sales.
But you already know the potential of e-commerce, right? Well, I’m leading to the fact that these companies have one thing in common: Their websites are unique and result-driven.
So if you want your e-commerce websites to do the same, read on. I’ll talk about how an e-commerce website can be created and the components of a good one.
Let’s get into it.
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What Do You Need To Build High Performing E-commerce Websites
Whether you want to compete with Amazon or create a side hustle project, you’ll need an e-commerce platform to lift your ideas off the ground and turn them into a working website.
Not only does it set up an online store, but it also manages its marketing, sales, and operations.
Here are two major types of e-commerce stores:
Both of these types provide you with a toolkit for creating an online store: page builder, checkout page, payment gateway integrations, and more. The major difference is in the following things:
- In-built feature set.
SaaS platforms make the job easier for you by giving a drag-and-drop visual editor. They also give an amazing e-commerce store design experience. However, the customization is limited, and you won’t be able to add custom features.
Then we have open-source platforms. These are like blank canvases that are perfect if you want to create something super awesome that a normal SaaS platform can’t do. With the help of the right designer, you can convert your ideas into a fully functioning e-commerce site in a few days.
When you decide to go with the option that suits your needs, make sure it can help you with the following features:
Including everything from research to purchase, almost half of e-commerce customers complete the purchase process on smartphones. That shows how important mobile responsiveness is.
If you choose not to cater to mobile users’ needs, you’ll miss a lot of sales. No one wants to use a clunky website anywhere, let alone on a smartphone. So ensure that your visitors have a great on-site experience, without any device constraints.
Normally, beauty can be subjective. But in the case of web design, there are standards. That includes convenient layout, aesthetically pleasing typography and iconography, crisp visuals, and other on-site design elements. These things set you apart from the crowd.
You see, there are hundreds of basic templates that everyone is using. So you got to make sure that yours stand out. Customization features and beautiful ready-to-use templates help you in this regard.
Easy-to-follow Site Navigation
Navigation can be confusing for new web users. It’s an umbrella term for all the UI elements users can use to reach specific information on your website. Many things come under it, ranging from the navigation menu to product category pages to the footer.
E-commerce platforms may limit your ability to customize navigation paths. That will lead to a dysfunctional website few customers will want to use. Eventually, your conversion rates will go down. So you want to build a custom website using the help of an experienced designer.
Unique User Experience
You want your website to look and feel breathtaking, right? Sure, but not all e-commerce sites have to look breathtaking. Practicality should be your priority. Make it intuitive, reliable, user-friendly, and easy to navigate first. Then, think about “pretty!”
UX plays a main role in it by dialing up the pleasurability of interacting with your site.
A great strategy is to assess the basic UI components yourself. Just browse the website and ask yourself if you would buy from this website or not.
Again, customization can open a world of opportunities for you. Think about tweaking more elements. That will make your UX more unique. These little tweaks, if ignored, can turn into a money-draining liability, so be careful with them.
How Apple’s iOS 14 Update Impacts E-commerce Advertising
As you are interested in building e-commerce websites, I thought it would be good to discuss what’s happening in the e-commerce advertising world.
Apple has come up with a much-anticipated iOS 14 update. They will show a prompt to the users to allow or disable tracking on the app. As a result, many users are likely to disable tracking. That will reduce marketers’ ability to track users and eliminate certain advertising practices.
But it’s not all bad. Marketers will find new ways to earn revenues. If your campaigns start to suffer, a temporary fix could be to reallocate all, or most of, your spending to users on Android devices.
Google Is Totally Changing How Ads Track People Around The Internet
If you want help with your e-commerce websites, shoot us a message! We’d love to work with you!