A while ago, we had sales letters that postmen used to deliver to people’s homes. With the advancement of the digital age, those sales letters are becoming almost extinct. However, they have been replaced with email sales letters.
The concept is similar in both cases. A user subscribes to the marketing list of a company and gives consent to receive promotional stuff.
So I’m going to assume that you already have an email list. If not, then read the following guide:
Now, let’s get into writing emails that convert.
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How To Write Content For Email Marketing
Study The Reader
You must know who you are talking to. You should try to place yourself in the position of the reader. Your success with email marketing content will largely depend on this.
Some people send out questionnaires to learn the attitude of the readers. However you do it, you must learn how to strike responsive chords. Guesswork is very expensive.
This is an important principle in this guide. Marketing emails are based on the basics of salesmanship. Most people who can’t get sales try to sell people what they do not want. But next to that comes a lack of true salesmanship.
Gain Full Information On Your Subject
Yes, it’s time to roll up your sleeves and get started with research. It can take hours but in the end, it will pay off.
People can smell a Charlatan from a mile away. So to have a chance at success, you must gain full information on your subject. Whether you are becoming an expert in your field or just writing for someone else, leave no stone unturned when it comes to research. That will lead to great results.
These days, you don’t have to go and buy books for hundreds of dollars. You have internet that has tons of resources. If you are old school, you can go to libraries if you need books for research.
To be honest, you never know in which rabbit hole you’ll find the facts that will strike the right chords. But once you do, you’ll be amazed at how they become the keystone of success. A few research resources you can try are web articles, forum sites, white papers, scholarly research, books, and magazines.
Seriously, take the pain. As the advertising genius, Claude C. Hopkins describes, “The uninformed would be staggered to know the amount of work involved in a single ad. Weeks of work sometimes. The ad seems so simple, and it must be simple to appeal to simple people. But back of that ad may lie reams of data, volumes of information, months of research. So this is no lazy mans field.”
Site advantages to users. Answer this question: What’s in it for me? Offer wanted information.
Make your email marketing content based entirely on service.
Remember, people have subscribed to your email list because they wanted something in return. You might be thinking that this rule will not apply to all industries. I’ll give you a reality check.
Sure, if you subscribe to an SEO blog, you want actionable tips that can help rank your website. But what about if you subscribe to a non-profit’s blog? Sure, you want to help people. But on the backend, you want to have the feeling that you are bringing change to society. Again, it comes back to one’s own interests.
So don’t ignore giving service to your readers. Again, we have salesmanship here.
Pick Out People You Can Interest Using Your Subject Line
That’s the purpose of a headline. It should not amuse people. People read emails because they want service. They will ignore the ones that offer nothing interesting at a glance.
Think about it: If you are not interested in cars, would you read a car ad, even if it’s from Rolls Royce? Probably, not.
So spend some time on headlines. A change in headlines can multiply returns from five to ten times over. So create multiples of them because you might have to discard a few before the right one is selected.
Think of the subject line like this: If you don’t get a hearing, your message won’t be communicated. So spend some time on them.
Let your personality shine in the email. If you want to make an impression, a great strategy is to stand out from the pack. Of course, you want to do it in a pleasing way. Being eccentric can get you laughs but not respect. Unfortunately, people will spend hours with clowns, but they won’t respect them.
Uncover the difference between refreshing uniqueness and the one that arouses resentment. Keep the refreshing one and let it shine in your emails.
More Tips On Writing Email Marketing Content
The above five tips will help you get great results. The following tips will help you double down on those results:
- Personalize your emails by inputting your customer’s names into your email subject lines and talking to them directly.
- Make your emails clear first and catchy second.
- Keep your subject line related to your copy.
- Keep your email
- Write all of your email copy in the second person.
- Keep it short.
- Don’t spam.
What’s your secret to writing email marketing content? Let me know in the comments below!