5 Email Marketing Hacks You Can Try Today
I want you to think about your email inbox.
Is it clean?
Or is it full of unread emails?
If it is clean and organized, then let me congratulate you. You are one of a few productive people who keep their inboxes uncluttered.
And if you are like me, it’s full of unread promotional emails. I’m not saying that we are unproductive or like chaos in life. We just don’t want to be bothered by promotions of products that we once were interested in.
Now, if you think that someone’s email is worthless, they can think the same. So let’s discuss 5 email marketing hacks that will get your emails opened and make more connections with your subscribers.
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Email Marketing Hacks
Personalize Your Emails
Email marketing success is directly related to open rates.
Approximately one out of 3 emails from smalls companies are opened by clients. The number is quite the same when it comes to mid-sized companies. It means that two-third of your customers don’t bother to open your emails.
Are there ways to boost that number? Yes, start with personalizing your emails.
Use your personal or company name as the “From” address. This looks way better than a generic name and is recognizable. If I look through my inbox, emails having personal names like Brian Dean connect more than generic emails like “Grammarly Insights.”
After using your personal or company name, use the first name field, and talk to your subscribers by name.
For example, “Hey John!”
Using the first name will boost your open rates. Even if it doesn’t boost it, you’ll notice a significant difference in it. You’ll experience that people connect more and start replying to your emails.
This hack of personalizing your emails is simple, but it can go a long way in increasing your email open rates.
Make Your Subject Lines Irresistible
Subject lines that grab them by the eyeballs and suck them into your email.
Maybe, that’s too much, but you get the point.
You want them to click on the email. With time, you’ll discover what works and what doesn’t. In short, you want to arouse curiosity and grab their attention.
The classic headlines will inspire you:
“They All Laughed When I Sat Down At the Piano But When I Started to Play!”
“Do You Make These Mistakes In English?”
“Congrats Mrs. Lecter, It’s A Boy.”
“The Amazing Money-Making Secret Of A Desperate Nerd From Ohio.”
I don’t want to go with some magic headline writing formulas. But the thing these headlines have in common is that they grab your attention.
You might want to test different subject lines before you decide on one. Great advertisers test dozens of titles before they found the best-performing one.
Think about how you can stand out in a crowded inbox. Create urgency and tell them how you can solve their problems. Use power words like “irresistible” or “amazing” that convey emotion.
Take First Line Seriously
The subject line is highly important. So is the first line of the email. You must grab their attention. If they lose concentration here, they won’t read the whole message.
Opening lines should demand attention. Some people call them the hook. They connect with the readers and pull them to read your whole message.
Look at these openings.
“Yesterday, I started telling you about my secret process for landing HUGE clients.
If you read the story I told, I hope you gave some thought to what the first secret is. ”
“Break out your notebook, because I’m going to do some free training with you today…”
“So, let me tell you something crazy…
Most of my new students struggle to get clients because of deep and dark, but very real fear.
Here’s how it showed up for me…”
All of these openings make you wanna read the whole email. Start giving them some time.
Storytelling is a great way to get readers involved. Using it to your advantage can overhaul your email strategy for the better.
Humans connect with stories. From about us pages to sales letters, there’s something about stories that compel people to read everything. They inspire curiosity that will help you earn a higher open and click-through rate.
You don’t have to be a professional creative writer to craft stories. Start how the event happened, maybe, with a little bit of drama. You add humor, empathy, or a cliffhanger according to the situation. But all stories must arouse curiosity.
Look at the following examples. They both talk about your product release, but the latter uses storytelling.
“I forgot to update you on our new product release. I’m sorry about it…”
“It was a Sunday morning. I was enjoying my sizzling coffee at a local cafe when I realized, ‘I forgot to send you an update about our new product release.’”
Last, you want to give value. No matter how much you hard-sell in the emails, people won’t budge. They look for companies that offer them value.
“What’s in it for me?” Ask yourself this common question from a customer’s perspective. If the value doesn’t convince you, it won’t convince others.
Final Words On Email Marketing Hacks
Email marketing is not that hard. If done with the right strategies, it can bring a great ROI. Next time you write an email, use the email marketing hacks I discussed in this article.
And do let me know how these hacks improved your results.