Facebook Pixel Standard Events – How to set them up with ease
Facebook Pixel is one of the most advanced tools when it comes to advertising on digital platforms. It helps you organize your Facebook business account and target your ads with more precision.
While many people are still unaware of how it works, incorporating this tool into your Facebook marketing essential. Not only will it help you advertise more efficiently, but you will be able to monitor your leads more efficiently.
Setting up the Facebook pixel tool is relatively easy. Log onto the events manager section in your Facebook business account and select Facebook pixels. You may have to add your Website’s URL along with a unique name to set up a Facebook pixel. Most people don’t have an issue with the initial setup process.
However, most people are unaware of what to do after the initial setup process. It may not be easy to understand if you don’t have a background in coding. However, it is relatively easy to set up events and use Facebook pixels to monitor your Facebook ads. Below are some steps on how to set up Facebook Pixel Standard Events:
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How to set up standard events
When the Facebook Pixel was first released, it wasn’t easy to set up the standard events. This process was manual, and you had to copy the code and past it, on all the web pages you wanted to target.
Fortunately, Facebook has released the ‘Facebook events setup tool, ‘which helps streamline this process. This tool makes it easier for people with only basic coding experience to set up standard events.
Open the ‘events manager’
Once you have installed the base code for Facebook Pixel, you can start using the events manager. Go onto ‘ads manager’ and select the option of ‘pixels’ under the measure and report section. Your unique Facebook Pixel page will open up, and a variety of customization options appear.
Select ‘event setup tool’
Once you are on the Facebook Pixel page, you should go onto the settings. You will see an option ‘go to event setup tool.’ Select this option to view the event setup options. Here you can begin connecting the code with your Website so Facebook can start monitoring specific events.
Setup specific events
Next, enter your Website’s URL. Select the URL of the page that you want to monitor and enter it. After that, click on the ‘open website.’ The event manager window will open up, and you can select the event you want to target.
Up to this step, you will have completed the basics of selecting an event. To add the specific event, you can choose between one of two options. You can add it by tracking a new button or tracking a URL.
Tracking an event using a new button with your Facebook Pixel Standard Events
Under the setup options, click the ‘Track new button.’ This button redirects you to the page where you will select any of the buttons you want to target. Once you select the button, you will be able to join it with a specific event.
It could be anything from ‘lead,’ ‘purchase,’ or ‘add payment info.’ This method is streamlined and easy to use. As you need zero coding experience to do it, you can focus on specific events and link them to the page visitors’ actions.
Track an event with a URL
To track an event with a URL, all you need is the URL of the page you want to track and select the event option. It could be any of the seven options that Facebook offers for tracking events. Once you confirm the selection, it will automatically be synchronized with Facebook Pixel so that you can get live data on visitors on your Website.
Both methods are relatively easy to set up and do not require any coding experience. This update is valuable as you don’t need any coding experience or knowledge to set up a specific Facebook event.
How to monitor Facebook events for your Facebook Pixel Standard Events
After setting up the events, you should create custom audiences and link it to your Facebook Pixel manager. There are many options available to choose from if you want to make a custom audience. You can monitor the audiences based on website traffic, customer profiles, app activity, and even offline activity. As a result, it allows you to create more targeted advertisements.
The benefits of setting up standard events
Facebook Pixel has revolutionized the way businesses advertise on digital mediums. It is easier to find specific user preferences with so many tracking tools and target them more efficiently. If you are looking to create more solid leads and get more out of your marketing, you should have a Facebook pixel set up on your Website.
One of the main advantages of creating a formal event is that it allows you to monitor your Website’s user interaction. You can track which buttons they clicked after seeing a Facebook ad. This feature will help you see whether your ads are effective or not.
For example, some people will click on an ad that leads to the Website. Instead of going to the check-out page, they will first read the ‘about us’ section to see how established the company is. This tactic is an easy way to see whether your ads are correctly optimized or not.
It also helps with creating a customer persona. You can see the specific metric of your customers and how they respond to your ads. This information will help you increase the conversion rate of your ads in the long run.
Final Thoughts on Facebook Pixel Standard Events
It’s all about targeting the right audiences with the right message at the end of the day. I hope that this information has helped you get one step closer to achieve that goal. It might also be of value for you to review the guidelines of setting up a Facebook pixel directly from Facebook.
Do you have any questions on how to use Facebook Pixel? Let us know in the comments below. I would love to assist you!