Google Ads – 5 Methods I Use On This Platform

Google Ads is an excellent platform for getting a revenue boost for your online business. However, like many other platforms that can get you faster results, there’s a risk of losing your money with Google Ads. So, it wouldn’t be an exaggeration to say that it’s a delicate platform.

Today, I’m going to share 5 Google Ads methods with you. These methods will help you get the best results out of your pay per click campaign. And more importantly, they will help you avoid wasting your money.

So without further delay, let’s get started.

Top 5 Methods for Creating Google Ads

Use Single Keyword Ad Groups (SKAGs) for your Google Ads

During the account setup process on Google Ads, Google asks you a few questions about your product. Based on those questions, they give you a few keyword suggestions.

Now, everything can go wrong here if you select a bunch of keywords. Theoretically, you will create an ad that’s targeted for all of the keywords you chose. However, it’s not possible to create a targeted ad like that.

You want to create an ad for content marketing, inbound marketing, and b2b content marketing. If you tried to create one targeted ad for all of these different (but somehow related) keywords, you would fail.

So how can we create targeted ads then? Create High quality targeted ads by using single keyword ad groups or SKAGs.

I use SKAGs a lot when creating Google Ads. In this method, you target variations of a single keyword in an ad instead of using dozens of different keywords.

Let’s look at the possible keyword variations in this method.

1. Broad match (Syntax: +keyword)

Function: It allows your ads to appear on Google searches that contain this keyword.

2. Phrase match (Syntax: “keyword”)

Function: It allows your ads to appear on Google searches that have a phrase equivalent to this keyword.

3. Exact match (Syntax: [keyword])

Function: It allows your ads to appear on Google searches that have exact word/words like this keyword.

This is how it will look like in practice for the keyword YouTube marketing:

• +YouTube +marketing
• “YouTube marketing”
• [YouTube marketing]

A few advantages of using this method are:

• Increasing quality score (A metric used by Google to determine ad rankings)
• Eliminating underperforming ad groups
• Decreasing your ad spending and increasing your revenue

Enticing Ad Copy in your Google Ads

After creating SKAGs, it’s time to write the perfect ad. For that, you need to incorporate some enticing copywriting techniques.

Don’t worry if you are not a magic copywriter. You can always hire a freelance copywriter for your ad copy. In case you decide to write it by yourself, you can use these best practices:

• Make it concise: You get a maximum of 300 characters for your ads, so use them wisely. You can extend it a bit on the ad landing page.
• Focus on your unique selling proposition (USP): What you offer different than your competitors will separate you from the crowd.
• Use a number: According to Wordstream, using a number in your ad’s headline increases your click-through rates by up to 217%.
• Write as your customers speak: This technique is a copywriting goldmine. Just think about it. You wouldn’t want to talk with your customer like Abraham Lincoln at a McDonald’s Drive-Thru. Would you?
• Call-to-action: People want to be reminded about clicking, so do that by a creative call-to-action. They are using emotional and powerful words in call-to-action increases click-through rates.

Optimize for Mobile Users

In this day and age, no online business can afford to ignore mobile users. Take the example of any other marketing channel. Be it SEO or social media marketing. You’ll have to consider those ever-growing mobile users.

As a rule of thumb, always use media queries to optimize your webpages for mobile devices.

Another way to optimize your ads for mobile devices is to use IF Function Ads. This method shows two different ads depending on if the condition is true or false. If you’re familiar with computer programming, it’s like an if…else statement.

An example will clarify it:

Description: Buy Men’s Jeans Online. {=IF(device=mobile, Free shipping on mobile orders.): Buy now!}

Now, let’s see how it will look like in practice.

On mobile devices:

Buy Men’s Jeans Online. Free shipping on mobile orders.

On other devices:

Buy Men’s Jeans Online. Buy now!

Ad Landing Page

You have the perfect ad copy. It’s compelling enough for users to click on and visit your website. But if your landing page is a mess, they are going to bounce back faster than they came.

What’s the solution then?

A simple, relevant landing page. It should be an extended version of the copy that they clicked on.

You want to give them the most necessary information they need to buy your products or services. And not to mention, the design has to be simple and align with your overall branding. The critical thing here is not to make it overly sales oriented.

Simply put: A useful landing page means a higher Quality Score, and a bad landing page means a higher bounce rate (more people leaving your website).

Test Your Ads

Finally, you have created the perfect ad and landing page. But don’t stop here. Start testing.

By testing your ads, you’ll get insights into customer’s psychology. A few tests that you can run are:

• Selection of different keywords
• A different landing page design
• Variation in marketing emails if the user signs up

Using all these tests at once, can do more harm than good. Instead, apply them one by one.

Final Words

Google Ads is a great platform to get a revenue boost. However, you have to be very careful while using it. Otherwise, there’s a great chance of losing your money with just a tiny mistake.

Hopefully, with the methods described in this article, you’ll get the most of this platform without sinking your money into fruitless ad campaigns.

So which method do you think is the most useful in today’s guide?

Is it SKAGs? Or is it the relevant landing page?

Be sure to let me know in the comments below.