Google Analytics – Five things you should know
Google Analytics is one of the most powerful tools for marketers and businesses. To promote your brand online and create a successful digital strategy, you should have a good grip on Google Analytics. From monitoring your digital marketing campaigns to logically arranging data, Google Analytics has everything you need to promote your brand online.
However, many people are still in the dark when it comes to using Google Analytics. Although it is useful for monitoring the traffic on your site, it has many more purposes. One of the best ways to use Google Analytics is to organize your campaigns logically. It will tell you the current progress of a particular strategy and great for future planning.
If you are new to Google Analytics, you should first learn how to set up an account and monitor your website’s traffic. Once you have grasped the basics, you can use it for more advanced marketing. The best thing about Google Analytics is that all levels of marketers can use it.
Here are five things that you should be doing with Google Analytics:
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Creating custom reports in Google Analytics
Google Analytics helps businesses make sense of their marketing campaigns. The best way to do so is to create custom reports that tell you exactly how your campaigns are going. You can add this under the dashboard section and choose the aspects that you want to cover in your report. It can be anything from monitoring the website traffic to checking click-through rates, etc.
You can also create different widgets under each section of the dashboard to filter out data. These widgets could be anything from adding specific keywords to monitoring a particular landing page. You can add anything you want to review, whether it is the click-through ratio or the number of impressions a specific page received.
When you create custom reports, you can see the data in a more organized way, and you’ll be targeting the information that matters. For some campaigns, the number of impressions is all that matters, while you may want to target conversions in others. It depends on which information you add to the custom report.
Setup conversion tracking in Google Analytics
The next most important aspect of Google Analytics is to monitor the conversion rates of your campaigns. While impressions and clicks do count, it is the conversions that matter in the end. With Google Analytics, you can see how a particular campaign performs, whether on Social Media or through a landing page.
To track a particular campaign’s conversions, you should enter the data under the ‘Advanced Segments’ section. You can choose the segment that you want to follow and then implement it. The best part of this is that you can track both click rate and final conversions. This information will give you a better idea of which sections need improvement. It also tells you where all the site traffic is coming from specifically.
Set up Google Tag Manager
Setting up tags is essential if you want to drive traffic towards your website and make it known to third parties. Your website might have several tags that tell the search engines about your website’s subject matter. These tags are an integral part of SEO and can help you get more traffic. The best thing is that you can monitor your tags through Google Analytics and Google Tag Manager.
When you go onto Google Tag Manager, you should go under the “new tag” section. You will notice “Tag Configuration.” When you click on that, several options will pop up, including Google Analytics. Once you select that, you will have to configure it with a specific variable. The best part of this is that you can choose which section you want the tag added.
You can choose all pages or select specific pages that you want to monitor with the tag. Once you do this, you will notice an update to your Google Analytics account’s tag settings.
Tags track web page data, monitor specific events, and measure activities across different domains. It is also great for monitoring e-commerce websites. You can use information from the tags to target products and services that the customers previously viewed.
Find out what people are looking for on your website
Google Analytics has a fantastic feature that allows you to see exactly where people click on your website. This information can help you determine your website’s aspects are working and what you need to change. It is an excellent tool for optimizing your website.
When you go onto “page analytics,” you will see a section that includes “Content.” This section is where all the information regarding clicks is available. The best part of this is that you can determine what links are the most popular and which aspects you have to improve.
When you use this feature, you should look at the reasons behind the specific actions of customers. Why do they click on certain areas more? Why are individual pages more popular? Knowing what triggers customers can help you improve your website’s overall design and get more conversions.
Monitor location-specific traffic in Google Analytics
The best part of any strategy nowadays is to excel at getting local visitors to a website. You can use this feature for retargeting certain areas that bring you more traffic. It helps you see which areas are more profitable and responsive, so you focus your efforts on these areas.
You can filter the results based on “location” to see the demographics of your customers. It is perfect for anyone looking to get local traffic to their website.
Its your turn now
By expanding your focus and using more advanced features of Google Analytics, you will monitor your traffic more efficiently. You will also be able to make a unique marketing strategy and increase conversions.
Do you have any questions on how to use Google Analytics? Let me know in the comments below. I am happy to help!