An email autoresponder series can be be a great asset for your business. You don’t have to put in much money and effort into it. And once it’s ready, it will nurture your new leads and guide them down your sales funnel. Not only that, but it’s a consistent way to earn money without spending extra time. It’s like one of those business assets that keep on bringing money without needing much tweaks over time.
But how do you create this one and done business asset? The kind that actually works? That’s exactly what we’re going to cover today.
First, let’s talk more about what an autoresponder series is and why it’s such an effective strategy.
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What Is An Email Autoresponer Series?
When was the last time you subscribed to a newsletter or a brand’s promotional emails? For me, it happens every once in a while. I see a good brand and start looking for ways to stay connected with them. One of the first things I do is that I subscribe to their newsletter. This way, I stay in the loop.
I bet it’s the same for you. So when you do that, have you ever noticed the first few emails? That’s the email autoresponder series. It’s a sequence of emails that are automatically sent to a specific part of your audience. It will change depending on the event that triggered your email autoresponder series. It doesn’t have to include the first emails sent to a person.
People do different things in relation to your brand, like joining a newsletter, signing up for a webinar, and downloading a cheat sheet.
This series nurtures your new leads and transforms leads into customers. But you might still be thinking, “Do I really need to create an email autoresponder?
Well, overtime, you can turn your series on autopilot, which will save hours of your time. That’s probably the biggest benefit of this series.
Let’s get into how to make a responder series.
How To Create An Email Autoresponer Series
Capture Your Visitors’ Email
Do you have a system in place for capturing your audience’s emails? If so, then great. Otherwise, you need a tool that creates different offers and sends those emails to pre-determined audience lists. That translates to more sales.
OptinMonster is a good tool for that. It helps you grow your email list fast. No matter what size of business you have, it will present offers to new leads and send new emails where they belong.
With this easy-to-use tool, you’ll set up stunning optin campaigns like popups, floating bars, and more, easily.
Send New Leads To Your ESP
ESP is short for email service provider. In this next step, select the right ESP first. There are many options out there, so choose an option carefully. Affordability, ease of use, and scalability are a few things to consider.
If you can’t find a good option, check out Constant Contact, Sendinblue, and Drip. But buy the one that fits your budget and needs.
Here’s a list of the 7 best email service providers for small businesses by OptinMonster. Do check it out if you don’t find any other suitable option.
Segment Your Audience With Tags
People who subscribed to your email list have different tastes, but you’ll find similarities among them if you see them as segments.
For example, let’s say you run a digital marketing agency. And you had 2 different types of lead magnets:
- A downloadable content guide with actionable tips
- A coupon for 30% off your next course
So a person who signs up for the first lead is different from the the person who signs up for the second lead.
The first person might be a new marketer looking for ways to get their marketing campaign off the ground but aren’t totally ready to enroll in your course.
For them, your email autoresponder series will spend more time nurturing your new lead.
But the second person is someone who knows marketing courses can provide value to them. So you need an autoresponder series that will show all the benefits of taking your cooking course and compel them to take out their credit cards and buy it.
Map Out Your Autoresponder Series
Don’t miss this important step: In order to keep things organized, you need to map out your autoresponder series in advance.
Don’t start writing right off the bat. Answer a few questions like these:
- What is the purpose of your piece? Why are you writing? Or what do you want to achieve?
- What will be the main message of your email? What is the central question you want to answer?
- Who are your readers?
- What information do you need to write your piece?
- In what order will you present your information? What will be the structure of your email?
- How many emails will be in the autoresponder series?
- What timeframe will these emails be sent in?
Craft Your Email
Did you notice one thing? I’m spending more time on telling you what not to do. That’s equally important as telling what to do. So here’s one more thing: Don’t over-complicate things. Email writing is easy. Just use these best practices:
- Leave 2x the Time for Subject Lines
- Use Personalization
- Offer Service
- Use Persuasive Language the Connects With Your Audience
Prepare Your Landing Pages
This step is optional but if you have to prepare a landing page, use these resources from our blog:
How to Create a Mobile-First Landing Page In 2021
7 Tips to Making Better Landing Pages
Test, Tweak, And Track For Improvements
I’ll leave you with David Ogilvy’s quotation: “Never stop testing, and your advertising will never stop improving.”
So are you ready to create your next email autoresponder series?