Think of a video platform like YouTube or Netflix. People are speculating that these platforms will replace TV someday. I’m not sure if or when this will happen but you can see signs that people are consuming video content a lot.
Just take the example of YouTube. It gives users tons of content to watch, which creates tons of space for video marketing. That said, the idea of using different platforms to create and push a video marketing strategy is not new. However, something has changed: Now video has become important for every platform and channel.
You can’t assume that video is just a part of your overall marketing plan. It’s at the center of your campaign efforts – it’s especially important for social media because it has dominated channels where people can interact with each other. According to HubSpot, four out of the top six channels which global consumers use for watching video content are social.
So the importance of video has increased many folds with the growing popularity of social media. If a brand chooses not to create videos, it is falling behind.
If you are thinking that video production is expensive, re-consider your thoughts. There are many resources that let you create a video for free or at a low cost.
Watch this video from Ryan Reynolds. He makes fun of big companies that spend millions of dollars on ads and how he got this ad for $500.
If an A-listing Hollywood can do video marketing for cheap, so can you. You don’t even have to spend $500 as he did. Just grab your smartphone and shoot a high-quality video.
However, it can get a little complicated so I have made this guide for you. Let’s talk further about video marketing and how you can get started with it. But first, let’s explore…
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The 12 Types of Marketing Videos
Let them know that you appreciate their opting in. You can do it by a simple line of text or use different types of images or graphics. GIFs are an option as well.
Try mixing up a sincere thank you message with some compelling imagery. It will have a great impact.
Educational or How-To Videos
Case Study and Customer Testimonial Videos
360 and Virtual Reality Videos
Augmented Reality (AR) Videos
How to Make a Video for Your Business
Plan and Script Your Video
After that, make a script for your business video unless it’s a vlogging rant or a cat video. Spend some time on this step because this will save a lot of time later.
Understand Your Camera(s) and Set Up Your Studio
Prepare Your Talent and Shoot for the Edit
Edit Your Video
Do you have any troubles with the above steps? Let me know in the comments below. I’ll help you resolve them!