Is it really possible to increase website traffic without SEO? Yes, it is. This is exactly what we are going to discuss in this article.

First off, I love SEO. It’s a great strategy to build and increase your website traffic.

However, it’s not always enough. With Google algorithm always changing, you can’t rely on it completely. Otherwise, there’s a risk of losing all your customers.

On the other hand, if you diversify your traffic resources, you’ll see better results consistently for a longer period. Changing algorithms won’t completely halt your business.

For example, if you have a big email list and are bringing people from it to your site with a good newsletter, a Google algorithm change won’t hurt this traffic. And ultimately, you’ll keep your business running.

These are a couple of points that show how important diversifying your web traffic is. Now, let’s talk about a few effective strategies to grow your website traffic without SEO.

As I said earlier, generating good traffic from SEO should be your priority. But not all traffic is equal.

Imagine if a person is coming to your website for the first time. What’s their chance of buying your product after the first interaction? It’s not as much as someone who’s been part of your email list for a while.

So you want to focus on other strategies to grow your website traffic efficiently. But don’t ignore SEO completely. Follow best SEO practices so that you get indexed by Google.

That said, let’s discuss a few strategies that can generate website traffic without SEO.

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Content Marketing

Content marketing of a brand named Toggl-Website Traffic Without SEO - Website Traffic Without SEO

If you have been following my blog, you’d know how important content marketing is.

Simply, it’s reaching out to your customers to promote your products organically.

Blog posts, podcast episodes, infographics, and YouTube videos are among a few strategies you can use for content marketing.

Not only that, but you can also start a podcast or host a webinar.

These days, social apps give you the freedom to test various content formats. So do check them out and see what works for you.

Paid Ads

Up there, I was talking about reaching your audience organically. I love organic growth, but it can get boring sometimes.

So why not just skip the growth duration and get straight to your audience? Paid ads will help you, but they require you to have a budget.

On the other hand, consider the fact that content marketing is not always free. You may hire writers and designers to create posts for you. So instead of waiting weeks or months to see results, throw the money and see the spectacle.

As long as you are willing to spend money, paid ads can get you results.

Social Media Strategies

Social media marketing for a brand

Around 3 billion people are on Facebook alone. So yeah, it can increase your website by leaps and bounds.

Obviously, you want to meet your customers where they like to hang out. And social media is mostly that place. They can be on one of these platforms according to your industry:

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • LinkedIn
  • Quora
  • Reddit
  • TikTok
  • Snapchat
  • Pinterest

What would you do if you met a buyer in person? You’ll introduce them to your brand and products. You wouldn’t say, “Buy my thing right now!” That would be unwise.

So in a sense, social media marketing is also a long-term, slow strategy like SEO.

Interact With Other Blogs

This is another strategy for increasing website traffic without SEO. And it also relates to SEO in some way.

If you guest post on another blog, you’ll leverage somebody else’s audience to widen your brand’s reach.

Let’s say you get 10k visitors per month. If another blog gets 100k visitors per month, you can write for them. This way, you’ll have reach to a large, engaged following. Just imagine how much traffic could you drive to your website!

But you might think, “Why would someone publish my work?”

Well, you are an expert in your field. And they are looking for high-quality content. If you can provide value for them for free, they will be often open to publishing it on their website.

But again, you might think, “Why would I write for them for free?”

Well, it will be a win-win situation for both of you. You get access to a lot of potential long-term readers and customers. And they’ll get useful content for their audience.

Email Marketing

Next up, we have email marketing, which according to some people is dead. But it’s not. In fact, it’s still one of the most efficient ways to increase website traffic.

This strategy has the potential of bringing $36 for every $1 spent. Where else would you find a staggering ROI of 3,600 percent?

The first step is to have an email list. Use lead magnets like free ebooks to make a good list. Whatever you do, just don’t buy one.

After that, reach your potential customers directly. Whether it’s your information-packed newsletter or value-added sales letter, be real and offer value.

Provide Excellent Customer Service And Ask Customers To Review Your Brand

Finally, go to basics. Customers want something from you, so give it to them using excellent customer service. You’ll be surprised that how many of them will come back after pleasant customer service experiences.

Use platforms like Trustpilot and Yelp for building positive reviews. Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation.

Do you have a strategy to improve website traffic without SEO? Let me know in the comments below!

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