How to Set Up Your Brand’s Online Presence – A Step by Step Guide
2020 has changed the way of living as the pandemic hit the world. Many people got affected during the 1st and 2nd waves of COVID-19. It might continue to affect more people in the upcoming years.
As per COVID-19 safety measures, people are supposed to keep social distance and avoid going outside for shopping, work.
This badly affects all kinds of businesses. People have to give up the normal way of shopping and switch to e-commerce.
As the competition grows on the internet, it is very critical for businesses to show their presence online. If your business is not on the first page of Google search results, you will not be successful. 95% of the searchers do not move to the second page of Google search results.
So how do you set up your brand’s online presence? Here is the step-by-step guide to establishing your brand online.
If you don’t have a website, go ahead a create one. Without it, you won’t have much online presence. You can use my checklist here.
Keep reading to find out more.
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Establish Your Business on All Online Platforms
When you set up your brand and want to be in top searches, create your business account at all online directories. Start posting valuable content using search engine optimization techniques to quickly rank it into top search results.
Create your shop on Google My Business which is good for local businesses. People in your local demographic area can easily find your business when they look for a related product.
Always use as many platforms as you can easily manage. Because late response or mismanagement may lead to a bad reputation.
Provide a Great User Experience
Word of mouth matters a lot when you are doing business. People can easily trust your brand when they listen to good feedback about your product or service. Negative feedback damages your business badly.
Encourage your customers to give feedback on social platforms as well as on your website. This way, others may use it to reach your business. You may use incentives or gift vouchers to encourage customers to post a review on your website.
Build a Loyal Community
Building a loyal community is a slow process, but it’s very beneficial for your business. You have to put extra effort to build a customer community. Use social platforms, like Facebook groups, Zapnito, Tribe, etc. where customers can easily reach your business.
Advertising of your brand can be done to attract new customers. Build community today; it will help in the future as well.
Build an Email List and Professional Network
Keep in touch with your potential customers to create an email list. You can send them an email on a daily, weekly, or monthly basis.
Create Valuable Content that People want
Content is very important for marketing. Creating good content always pays off.
Create content that your community wants. That content might be, audio, blog posts, infographics, or anything else.
The better your content is the more opportunities you have to show up your brand online. Post your content on the platforms that you think your customers are more active on.
Use short video clips, story features, podcasts, and webinars to engage with your community. Keep in mind to revamp your content from time to time.
Search Engine Optimization (SEO)
It’s not easy to move to the first page of Google without doing SEO. To show up your brand online, focus on SEO tactics to reach maximum customers.
Start optimizing your content from today by working on long-tail keywords strategy, on-page SEO, backlinks, and Local SEO to show up in the top search results.
Smartphone Compatible Platform
According to Statista, three billion people use smartphones across the globe. People use smartphones for social media interaction, shopping, learning, and much more.
To reach all types of users, don’t forget to optimize your website for different devices.
Influencer Marketing and Social Media Advertising
One way to show up your brand’s active presence is to focus on influence marketing. In this marketing strategy, celebrities and public figures with millions of followers promote your product or service. They encourage their followers to buy the products they endorse.
Social media advertising is also a good strategy to set up your online presence. It is low-budget advertising that allows you to reach more potential customers.
Site Audit for Current Online Presence
Start from a deep site audit to check your current presence on the platforms you are using. There are several free and paid tools available to perform a complete site audit. Use any one of them to know about user traffic, keywords ranking, backlinks, and website loading time.
These are some of the important parameters to rank your website. Analyze these parameters deeply and finely tune them to get better results.
Use of Automation
Last, but not least, the use of automation helps set up a brand online. To ensure the smooth running of the system, automate some of your processes.
You can schedule your video content to go online using a Content Management System (CMS). Consolidate your content with some other valuable resources so that you don’t need to update your content.
It will help you to have better brand awareness and develop a strong reputation.
Building a brand’s online presence requires effort. But over time, it will pay you off more with increased sales.
Now, it’s over to you. Start working from today to establish your brand’s online presence successfully.
Thanks for taking the time to read this article. If you have any suggestions or queries related to this article, please comment below.