Influencer marketing is a social media strategy that involves the promotion of different products using influencers (people who are perceived as an authority in their niche).
It is a strategy to identify people who have a nice and strong influence on the targeted audience. Then, a partnership is formed between the marketer and influencer, and the influencer agrees to promote or endorse their brand’s product.
To become a successful influencer, a person with a decent social media following needs to review products honestly, so that the bond between them and their audience grows stronger. Marketers should look for these types of influencers only. If an influencer will promote just any product, they just want the money; they don’t care about their audience.
Now let’s talk about Influencer marketing in 2022.
Will Influencer Marketing Be Viable In 2022?
In 2019, more than 90% of marketers used influencers which happened to be good for them. Many marketers started planning to increase their influencer budgets in the future. So according to the latest social media trends, this type of marketing will continue in 2021.
It worth it if you are serious about your brand’s name or reputation. According to research, out of 86% of marketers who chose it back in 2017, more than 92% of them found it useful.
This is increasing day by day. if I talk about statistics, then this graph is increasing rapidly. A similar thing happened when it became famous in 2017.
Many stats prove that there’s no slowing down in this trend. The estimate is that the influencer industry is on track to be worth up to $15 billion by 2022, from $8 billion in 2019.
The pandemic has also boosted it. That’s because the major source of entertainment for the people was social media. And when you are in front of your screen, you prefer to see people you admire.
So the people followed influencers for entertainment, knowledge, and relations. In 2020, many brands realized that influencer marketing is the best thing to keep everyone entertained in this difficult time.
As compared to traditional media (that faced huge economic loss or damage), influencer marketing boomed. Marketers should appreciate the bond which is formed between the influencers and their audience who believe in them and use it as a tool to promote their products.
The bottom line: Influencer marketing is a trend in 2021, and it’s not going anywhere in 2022.
How Will Influencer Marketing Be In 2022?
It won’t be like the past because now, consumers care about the quality of the products other than anything. So you should build strong and long-term relationships with the influencers who only promote quality products.
Let’s get to some trends in this marketing channel.
By 2022, Influencers will be making a lot of videos for the promotion of marketers’ products and getting internet traffic. Videos will be more preferred than pictures, and they would be more valuable.
So It would be a great chance for the influencers who make a good quality video, Marketers will hire influencers for their campaigns by making high-quality videos, IGTVs, etc.
Social Media Growth
Influencer marketing also depends upon the number of people who use social media. Social media usage is increased a lot by the year 2020 because of the pandemic. A major population of earth is on social media. They are attracted to different things, like online shopping, etc. So this increase has indirectly boosted influencer marketing.
This growth of people on social media encouraged a lot of marketers towards influencer marketing, which turned out to be so useful for them.
Instagram Trends And Influencer Marketing In 2022
Instagram has been the home to many influencers. So it’s a good idea to see trends related to this platform as well.
Marketing companies sponsor the most followed influencers. These people have a strong influence on their audience That’s because they try new techniques to keep their audience entertained
When you collaborate with them, ask them to make videos under the same houses or same roofs that they used to grow their following.
Demand For Real Content
As I said above, the audience does not compromise over quality. So when making a deal with influencers, make sure to promote good quality content that the audience will love. People want to see real, organic content. Many of them are not interested in filtered videos.
1+ Billion Instagram Users
Till January 2021, Instagram attracted almost 1.2 billion users. It is one of the most popular social media platforms with a lot of young users. This huge number of Instagram users is willing to see content promoted by influencers.
Instagram Shopping Features
Recently, Instagram introduced its new shopping features to increase the growth of small businesses. People can shop directly from there by choosing or selecting the products from their pages.
Final Words On Influencer Marketing In 2022
By the year 2022, influencer marketing will still be viable. It is giving results in 2021 and will continue to do so in 2022.
We will have video marketing. People would have a focus on buying quality products. So work with influencers who work with respectable brands only.
Go ahead and try it. It can be your best source for the endorsement of products. Many marketers are investing more and more money into it. Make sure to promote products because quality matters the most to people.
What’s your experience with this marketing channel? Please let me know in the comments below.