Instagram reach vs. Instagram impression: What’s the difference? Which one should you choose? Many new social media marketers get confused when it comes to reaches and impressions on Instagram.

These two social media metrics are quite similar, but there are some fundamental differences that I will discuss in this article. Without any further ado, let’s get started.

Instagram Impressions Vs. Instagram Reach

What Is Instagram Reach

Instagram reach can be described as the total number of unique accounts that have seen your post. It is an estimated value and is not considered to be exact.

The content can be anything from a post on your feed or the story. Note that the reach is the unique number of accounts that have only seen your content once. In an extremely good case – if you have a perfect engagement rate, every single one of your followers has seen your post, and each is counted as one even. But it’s a rare case.

The only reason for that is the Instagram algorithm. Your post is only shown to the users or followers that are most interested in you. So the less interactive followers often miss out on your posts.

And if you are public, your posts mostly get viewed by either bots or followers known as ghost followers. These accounts may be real or not, but they have a very low interaction rate with you. You can find out about your post and story’s Instagram reach by using Instagram insight.

What Is Instagram Impression

It is the number of times your post has been seen. So you can hope impressions to be a little more general metric as compared to the reach.

Let’s say that one of your followers checks your post 4 times. Then it will be measured as one reach and four impressions.

You can also check your Instagram impression by using Instagram insights.

Your reach and impressions may come from other sources, not just your followers. For example, someone from your followers shares your post, and it goes to the follower’s followers, who then see your content. That will give an instant boost to your reach and impressions rates.

Instagram Impression Vs Reach: Which One Is More Important

In some social media platforms, reach and impressions have the same meaning. But Instagram is different.

People use these two words interchangeably. But as I have explained above, the impression is a more specific metric.

If it is hard for you to get used to it, just think of it like this: Reach is the number of people who saw your post, while impression can be counted as the frequency.

A drop in both or even one of the metrics can be a source for a low engagement rate.

So, the question is: Which one of these metrics is more valuable than the other for your Instagram growth?

If you think about it, it depends on what your goal is. The reach is more likely to increase when people engage with your content, but impressions, on the other hand, can be the product of just mindlessly scrolling.

The main thing is that these two metrics simultaneously help you understand the extent of your efforts and help you build and increase your brand name and awareness.

How to Increase Instagram Reach And Impressions

There are two ways of increasing any form of engagement on social media platforms: They are either paid or organic.

As the name suggests, organic reach and impressions are the ones that are gained and earned with ordinary activities that make people get more involved. That includes posting photos and videos, going on live streams, and IGTV or stories.

This content is free of cost. You don’t pay the platform to post it.

On the other hand, paid reach and impressions are the ones that are bought or gained by paying for ads. I am sure you have had countless encounters with random ads just popping up on your screen in your Instagram feed.

They are part of the paid reach. They tempt people to buy whatever product or service that they are offering.

Every time you see an ad, the post gets one impression.

Paying for paid advertisement is by far the fastest step you can take for your business. It not only just increases your traffic but also helps you in your sales area and is overall beneficial for your brand.

But paid advertisement is not everyone’s cup of tea, especially if you are on a tight budget. So how can you increase your brand and get better results without spending a single penny?

Put more effort into maintaining your account, make it interesting, be mindful of what you post, and engage with your audiences personally via Q&A. You can also host games and giveaways.

Final Words on Instagram Impressions Vs. Reach

In this article, I have covered all the sticky details about Instagram impressions and reach and how to increase them. To sum it all up, all you need to do is work hard and be real with your brand. Nothing wins people more than originality.

How do you increase impressions and reach on Instagram? Let me know in the comments.