Keywords Everywhere – My SEO Secret Weapon
Keyword research is one of the most important parts of any SEO strategy. Without finding the relevant keywords, your chances of getting the top search engine rankings are very low.
However, the process of keyword research can be time-consuming and repetitive. Fortunately, I have a tool called Keywords Everywhere that will make your life easy.
Read on to find more about this tool.
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An Alternative to the Typical, Boring Keyword Research
Before talking about Keywords Everywhere, we should discuss the process of keyword research.
Keyword research is the process of finding the terms people type in a search engine bar when they are looking for something online. Now, if you know these terms and have used them on your website, your chances of scoring top Google or other search engine rankings increase.
In theory, the process looks simple. I agree that it is simple, but simple things can be boring and repetitive. During keyword research, you analyze competition websites and look for search terms they are using frequently (Although, good websites make it hard to recognize these terms because they have used them wisely.).
So when you have a list of these terms, also called seed keywords, you put them in a keyword research tool that generates a bunch of data. You use this data to prioritize keywords to target on your website.
I’m an advocate of this method of keyword research, but the problem with it is that it can be repetitive and time-consuming.
But we have an alternative tool for keyword research called Keywords Everywhere.
What Is Keywords Everywhere?
Keywords Everywhere is a browser add-on or plugin for keyword research. You can use it on Chrome and Firefox browsers. And as the name describes, it gives you keyword ideas and data on different websites. This way, you won’t have to go back to a typical research tool if you get a keyword idea on a website.
This plugin shows you historical data since 2004. You will see the following metrics on multiple websites:
- Search volume: It’s the number of times people search a particular keyword on Google. Most people go for a very high volume. But I recommend that you should go with a search volume of a few hundred to a few thousand, especially if you have a relatively new website. This increases your chances of getting higher rankings.
- Cost Per Click or CPC: CPC is the amount of money people are willing to spend on that particular keyword. This is a good metric to focus on if you want to see the monetary value of a keyword. But keep in mind that informational keywords don’t have a high CPC, but they are also good to drive traffic to your website.
- Adwords competition: It shows you the competition of advertising on the Google Ads platform.
- 12 Month Trend: This is a great metric to decide if a keyword is seasonal or recently trending. You may not want to spend too much energy on creating a post that gets traffic only during the holiday season.
With Keywords Everywhere, you can get the keyword data on the website you are currently using. So this avoids unnecessary going back and forth for finding keywords.
Free and Paid Versions
With the free version, you can see keyword widgets when you are on a Google page. If you are not willing to spend money right now, it’s alright because this tool gives you many keywords ideas for free.
But if you are willing to spend money, I recommend getting a paid plan; it’s worth it. Plus, the pricing model is very simple. It’s not the orthodox monthly subscription where your remaining data don’t rollover.
You get what you pay here. For just $10, you get 100,000 credits. Let me explain these credits. Let’s say you plug in a keyword in the Google Search bar, and it shows you 10 people also ask for keywords, and 4 related keywords. This means that you will use up 1 + 10 + 4 = 15 credits for that one search.
This sounds like a lot of credits for one keyword research. But believe me, if you compare that to the total of 100,000 credits, it’s not that much. And you can always buy more credits whenever you need them. They expire after one year, which is a long time if you compare them to some other subscription models.
Pro Tip: Keep in mind that every time you search for something on Google, you use your credits. So whenever you are browsing Google without the intention of finding new keyword ideas, turn the extension off. This will let you save credits.
On What Websites Can I Use This Tool?
The paid version allows you to see keyword data that I discussed earlier on Google and many other sites.
These sites include YouTube as well. So when you are using YouTube, you’ll get different keyword ideas related to your search. You can use these ideas to up your YouTube SEO game.
Apart from the Google Search and YouTube, it shows the data on major websites, including:
- Google Search Console
- Google Analytics
- Google Trends
- Google Keyword Planner
It’s the magic tool that gives you keywords everywhere. It lets you avoid the back and forth steps involved in keyword research and gives keyword ideas on major websites like Google, YouTube, and Amazon.
Isn’t it a magical tool? You have to agree that it’s an innovative idea.
What is your secret method of keyword research? Let me know in the comments below.