Facebook lookalike Audience is a platform that helps you find the best customers for your business. It is a relatively new and rather powerful tool for you to be better at targeting ads on Facebook.

Think of it as a wing man for your website or marketplace. You give all the necessary information about what you want in a customer. Then, Facebook will find you the audience that fulfills your criteria.

Finding the right audience to target is a challenging and important part of the growth of your enterprise. And a lookalike audience helps you with that.

You give Facebook a source audience and the Ads manager will use all the available data to find common themes. Then it will create an audience of people to your liking. Creating a lookalike also gives you an option to determine what percent of the population is your close match and what percentage is useless to you.

How Does Facebook Create a Lookalike Audience

First, Facebook will look at the list of qualities that you custom described, match emails with those Facebook accounts, and then find the people of similar interest.

With a lookalikes, you can find an audience that is described as a cold audience that is prone to get targeted and then eventually convert the other audience because they are similar to your warm audience.

By doing this, you will eventually maximize your achievements and improve your costs. Thanks to creating a lookalike audience, you will be targeting a warmer audience.

How Does Facebook Create a Lookalike Audience

First, Facebook will look at the list of qualities that you custom described, match emails with those Facebook accounts, and then find the people of similar interest.

With a lookalike audience, you can find an audience that is described as a cold audience that is prone to get targeted and then eventually convert the other audience because they are similar to your warm audience.

By doing this, you will eventually maximize your achievements and improve your costs. Thanks to creating a lookalike audience, you will be targeting a warmer audience.

Lookalike Audience

Creating Facebook Lookalike Audience

Creating a lookalike is pretty easy and quick.

All you need to do is go to the audience section in business manager and click the blue create audience button, and click on the Lookalike audience option.

After that, you need to pick a source audience, a country, and percentage, and you will be ready to click the create audience button down below.

You can spread out your option to the advance section and can create up to 6 different percentages of the audience to your liking.

How to Use Facebook Lookalike Audience

#1: Go to Facebook Ads Manager, then go to Audience.

#2: Click audience and choose lookalike Audience.

#3: Choose your source audience to note that your source audience needs to contain at least 100 people all from the same country.

#4: Select the countries or regions to your liking and the one you want to target. The countries you choose will determine where people in your lookalike are based on.

#5: Choose your desired audience size. The size of audiences ranges on a scale of 1–10.

#6: Create your ad.

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