Opt-in Marketing – 5 Simple Ways to Increase Conversion Rates
You work effortlessly to bring visitors to your website. But if they are not converting, all your effort is in vain.
Conversion can involve anything that incites users to take action, e.g., signing up for a newsletter, buying a product, etc. It is the end goal of any digital marketing campaign. However, it’s a very tough job to convert cold traffic into customers.
Today, we’ll discuss what opt-in marketing is and five simple ways to increase conversion rates.
So without further delay, let’s get started.
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What is Opt-in Marketing?
It’s a type of permission marketing in which a user chooses to participate (opt-in) in receiving follow-up communication from a company. It involves letting them know that they will receive different types of information from the company.
Because of the rules and regulations, it has become vital to have an audience that’s opted-in. However, we shouldn’t only follow this because of the law. It also creates an engaging audience for you. When you have customers who have given consent to get your marketing emails, there’s a better chance of selling them something.
What separates opt-in marketing from other types of marketing is the customers’ interest. If they are willing to join your email list, it means that they are genuinely interested in your products or services.
Most websites out there have conversion rates of 0.1% to 0.2%. If you have that low conversion rates, we have bad news: You won’t be able to keep your business running. It means that there’s a dire need to increase your conversion rates.
To make the best out of opt-in marketing, we will discuss five ways to increase conversion rates.
5 Simple Ways to Increase Conversion Rates with Opt-in Marketing
Track Your Conversions
This one is obvious. You have to track conversions if you want to improve them.
Tracking conversions can help you increase conversion rates by up to 50%. However, it’s hard to believe that most marketers don’t even know their conversion rates.
So whether it’s Google Ads or social media, you have to know and track all your metrics. It will help you get insights into whether you are going in the right direction or not. You’ll also get to know which campaigns are the real winners. So you’ll be able to invest more money in the winners and improve the underperforming ones.
Focus on A Clean Landing Page
A good, clean landing page can differentiate an excellent online business from a mediocre one. No matter if people come to your website through social media or search engine, now it’s your landing page that’s going to welcome them. It’s like the entrance point to your physical store. You have to amaze them at the first impression.
A few things to keep in mind about landing pages are:
- It should be clean enough and have a great design.
- Too many distractions (like an excessive number of pop-ups) put buyers off.
- It should offer enough information about who you are and why you are different from the crowd.
- A combination of words and visuals is very pleasing to the eyes. It also lets users navigate your website well.
- It should have testimonial and reviews from your past clients.
You can look at our website for inspiration.
Make the Sign-up Process Easy
The sign-up process might sound familiar: You find a great website with an offer that’s hard to pass up. The offer may solve the problem you are looking to solve, so you decide to sign up. But before just as you have agreed to do so, the sign-up process has too many fields, so you end up leaving that website.
You are not alone. This issue has happened to all of us. So to boost your conversation rates, remove all the unnecessary fields, and keep the ones you need.
Marketers from Crazyegg increased their conversion rates by 10% each time they removed a field from the sign-up form. However, this doesn’t mean that you should remove the important one. Just remove the unnecessary ones.
Apply A/B testing to your Opt-in Marketing
A/B testing applies to several things on your website. And it’s a surefire way to increase conversion rates.
You can apply an A/B test to:
- Headlines to make them more compelling
- Landing page design to make it cleaner and more informative
- Sign up form to remove extra fields
- CTAs to compel them to act
A/B testing is a great way to decide what’s working and what’s not. Remember that it’s an experiment so let your creative juices flow.
Improve Your CTA
Your call-to-action (CTA) is one of those things that can immediately turn a potential customer into a buyer. It has to be strong enough to persuade them to take action. After all, this is what CTA does.
You need to be creative, though. While CTAs like “sign up” are strong, they are too generic and outdated. Instead, it would be best if you went with something creative. Maybe, you can come up with a catchy tagline or tell them what benefit they’ll get by clicking.
For example, there’s a new digital marketing trend to use the following template for CTAs.
“Yes, I want [a benefit].”
Let’s see how it looks like in practice:
Yes, I want more traffic.
Of Course! I want more revenue.
I want my free e-book.
Let’s be honest. These types of CTAs are hard to resist. They put the user in charge (who doesn’t like that!), so they end up increasing your conversion rates.
Wrap Up on Opt-in Marketing
Opt-in marketing is a vital part of any digital marketing campaign. After all, if the users don’t convert, it’s a waste of your time, money, and efforts.
Which technique do you think helps the most when it comes to opt-in marketing?
Is it track your conversion? Or is it A/B testing?
Be sure to let me know in the comments.