What is Pay Per Click Advertising

Using Pay Per Click Advertising

Did you notice while you’re changing a website or clicking on a YouTube video, an advertisement would pop up? That advertisement that you see is from an ad company that gets paid every single time someone clicks on one of their online ads that are on display. Hence, pay per click advertising refers to getting paid each time a user clicks on an online advertisement. Thus, generating revenue through online clicks spreading awareness about a product or brand at the same time. For a paid ad, be it on YouTube or Facebook; you should partner up with a pay per click advertising agency because every paid advertisement requires investment. In this way, this partnership will help you receive money or a percentage of money on your investment.

PPC Marketing 

Like any strategy, pay per click marketing brings many advantages with itself. Since search engines perform multitasks, such as searches and publications at the same time. They are spreading both awareness and knowledge. The engines aim to provide relevant and fast information to people around the globe. It is also suitable for searches as it witnesses that people always prefer to have their work advertised on the internet. The generated numbers come from the number of searches the advertisement receives. Usually, the ads that pop up are relevant to what the user was searching for previously.

Users tend to use the internet to look up relevant information. Hence, as long as users are getting the information that they desire, they are happy. We have seen that it is suitable for searchers and search engines, both, but it is also ideal for ads as they attract customers with their unique idea. The more the attention an ad receives from a target audience, the more likely people are to purchase it or consider buying it. Thus, the traffic and number of clicks determine how popular an individual item is and where advertisers should focus more.

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How does Pay Per Click Advertising work?

Since this is a passive way to gain cash for advertisers, they also face significant market competition. All advertisers would like that their advertisement was viewed more and received more attention compared to any other publication of their competitors.

Still, for this, they have to go through a random selection. The selection of which advertisement is most relevant and informative should be by search engines, such as Google and Bing themselves. Advertisers can’t pay extra money to make sure their ads compared to their competitor’s ads appear alongside search engine results.

Pay per click advertising is cost-effective; you can quickly spread out to a vast target audience through different search engines, such as Google. Since people are becoming increasingly busy in their lives and the use of the internet is becoming more popular. People prefer to search for their required information about products and brands online. With paid advertisements, they can receive that information within the confines of their homes.

Pay per Click Google (Google Adwords)

Google Ads (formerly known as Google AdWords), is a pay per click search engine. The purpose of Google for advertisements is that it aids the advertisers as well as helps the target audience to stay aware. By giving knowledge about various products and brands. Through the search engine, the target audience can search up their favorite, specific, or required outcomes. That is not all; Google rewards the best advertisements on their performance, quality, the relevance of their keywords, target market reach, and most clicks by lowering their cost.

Companies choose Google ads for their marketing of pay per click because of the amount of traffic it receives from around the world. It delivers the most clicks on the ads. Another thing is that people are always attracted to create advertisements that have the appropriate color scheme and information needed for any given product. You can also find your suitable keywords according to your business by Google Keyword Planner (It’s a tool inside Google Adword)

Pay per Click Formula

The pay per click formula is the total number of advertisement costs divided by the total number of clicks particular ads have received. When you are dealing with a price, you must always consider whether you want your pay to fix no matter the number of clicks and attention your advertisement is getting or if you wish to your price to vary per click, more the clicks you are getting the pay you will be receiving simultaneously

However, for this, you must keep in mind that if you want the minimum cost and maximum returns on your investment, you must have high-quality advertisements popping up. The more attractive and appealing an ad is, the more attention it will acquire. Pay per Click Sites: Pay per click sites refers to those sites that given access to the users with the list of ads and more. When the user clicks on these ads or shares them among other people, a small amount of money is what they get. Some popular pay per click sites include SuperLinks and Affinity Ads. Pay per click websites: where the advertisers put up their ads to gain maximum yield from them.

Facebook Ads Google Ads Microsoft Ads Instagram Ads


PPC advertisements are a cost-effective, controllable way to advertise products and brands to a good majority of people. Since everyone already has access to the internet, advertising is easy and fast, as information about products is easily accessible. Ads pop up with a single click or a single search through proper engines, such as Google. You can gain all the information that you desire within the confines of your phone. Hence why pay per click advertising is an effective way to make money and spread knowledge to a vast audience.

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