A podcast is a good way to stand out from the crowd. While most of your competitors will be focusing on other forms of marketing like blogging, podcasts allow you to make a stronger connection with your audience.
But how to create a podcast the right way? Well, that’s exactly what you are going to learn in this guide.
This guide will walk you through each step in creating your podcast from scratch.
So without further delay, let’s launch your show…
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How To Create A Podcast
While books and articles require a more focused environment for reading, people can listen to podcasts even on the go. This is one of many reasons for their popularity.
Creating a podcast is simple. Just follow these steps:
Start With Why And Who
This is the starting point on how to create a podcast.
As the writer of the book Start With Why, Simon Sinek, says, “People don’t buy what you do; they buy why you do it.”
This quote can’t be more relevant when it comes to podcasts. Your “Why” should be clear. You can ask yourself different questions like:
Do I want more customers for my business?
Or do I want to share my thoughts or let my voice heard?
It can be a combination of different goals, but it should be clear. Otherwise, why should other people take out their precious time and listen to you? They won’t have a reason to listen to you if you don’t have one for yourself.
Next, we have “who.” who is your target audience? You won’t be able to attract people of every demographics and interest.
These two questions will help you build the basis of your podcast. Your clear mission statement and the defined audience will be giving people a reason to listen to you
Plan Your Episodes
When it comes to planning your episodes, these are a few things you need to figure out:
The length of your episodes:
Take whatever time you need to cover the content you want to share. You don’t have to increase or decrease the length. Take the necessary time.
People come to your podcast for some reason, so give them what they need. After a few episodes, you can ask for their feedback.
The release time of new episodes:
Think about your schedule and then decide on the release time. If you can manage one episode per week, that’s great. Otherwise, people don’t mind a monthly podcast until you are providing high-quality content.
Podcasting in seasons:
This is a great way to bring fun back into podcasts. You can select a theme for each season.
For example, if you are a digital marketing agency, you can do 12 podcasts on SEO in season 1. Then, you can take a break for a month and then come up with season 2 on social media marketing. However, don’t forget to tell your audience about when you’ll be back.
What makes a good podcast title?
For starters, don’t name it episode 1, episode 2, etc. People want to know what they are going to listen to upfront.
So, make a compelling title. And deliver what the title promises.
The right format:
This again depends on your personal choice. If you want to go solo, go ahead.
Or you have the option of presenting with a friend; it’s up to you.
Whatever format you choose, stick to it.
Attractive cover art will act as the logo for your podcast. Make it exciting and memorable. You can take inspiration from our podcast here.
Record Your Podcast
In the previous steps, you were building the foundations of your podcast: Now it’s time to record it. Here are a few things to consider when it comes to recording your podcast:
To record a podcast, you need a computer with a USB microphone and an internet connection.
But keep in mind that the less you want to spend on your podcast equipment, the lower the sound quality it will have.
That’s why we recommend checking out Samson Q2U or the ATR2100 so that the sound quality is not compromised.
When you plug your USB microphone, you’ll need recording and editing software. We’ll give you one paid and one free option here.
- Audacity: It’s a free tool that can help most people in their podcasts.
- Adobe audition: A paid tool that offers more features than audacity. It’s good for those people who want to take their podcast to the pro level.
After setting up your software, you’ll need to say something into the mic.
You can go off the top of your head. But it will be random, and you might miss out on some details.
So having a script is better. This way, you’ll cover all aspects of the topic.
If you have followed all the previous steps, you are ready to hit the “record” button.
Edit & Produce Your Podcast
After recording, it’s time to edit out all the mistakes. You can do it yourself using Audacity or Adobe audition, or you can hire someone from websites like fiverr.com to do that for you.
When it comes to the intro and outro music for your podcast, it’s really a personal choice if you want to have them or not. In case you decide do to have them, you can use copyright-free music or hire someone to do compose it for you.
Publish Your Podcast
This is the final step, to publish, you’ll need to have a podcast host account.
Podcast hosts are social media for podcasts. They allow listeners to listen, download, and subscribe to your podcast.
You can sign up on anchor.FM, it’s the website where we host our podcast.
After signing up, submit your podcast episodes to different directories, and you’ll be good to go.
Final Words on How To Create A Podcast
There you have it: how to create a podcast in 5 simple steps. Each step has little sub-sections in it, but you need to follow all of them to create your own.
We have our own podcast, The Digital Assassin, that tackles the trending topics in the digital marketing industry as well as some harsh realities about being an entrepreneur. Be sure to check it out here.