SEO Results – Why Is It So Important to Be Consistent
If you are new to digital marketing, the first question that comes to mind when you hear SEO is what does it mean? SEO stands for “search engine optimization”.
It refers to the practice of increasing both the quality and quantity of search engine traffic and also skyrocket the exposure of your brand using search engines, without spending any money.
If you have stumbled upon this article, you are already working on your business, have started a website, and have been posting content consistently for a few weeks. But as time passes by, it becomes tiring for you to keep up the pace and maintain consistency.
This is a very common problem among beginners in the blogging world. All our life, we have been told that if you want to achieve something, you need to be persistent. The same goes for SEO.
Posting content consistently and making sure that your content is logical will improve your SEO. Here are some more reasons why you need to be consistent to see SEO results:
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Reasons Why Consistency Is Important for Exceptional SEO Results
Brand Awareness and Gathering Leads
I’m going to assume that you have your blog and website set up. You have now started to create a brand for yourself; it will help you to achieve brand awareness.
One of the most favorable and fruitful ways of generating new leads is posting unique and attention-grabbing content consistently for your readers. The more you write, the more your readers are likely to comment and share. That will result in brand awareness and more people will get to know your pieces of information which will generate further sales.
Increase the Range of Keywords
Anyone who has and has experience working with blogs understands the importance of targeted keyword ranks. To increase the traffic, every blogger is looking for these keyword opportunities. When you create multiple posts that focus on more diverse topics, focus on some key points:
When you are choosing keywords, it may help if you use more specific words or phrases. They are known as long-tail keywords. Using a keyword is so important, but as important as it is, it needs to be very well defined and covers just what the customer is looking for.
Let’s imagine you run a hair salon. You need to use the keyword that speaks with your customers. You should consider something like “most inexpensive hair salon,” “trend haircut experts,” etc.
The satellite keyword (relevant to the primary keyword) will invite more traffic to your page. This happens because as more keywords are added to your page, you’ll have a better chance of reaching people searching for your services. The more frequently you update your blog, the greater chance you have is of hoarding a local audience.
Strengthen Your Relationship with Your Readers
As I have mentioned many times before, regularly posting your content is vital to enhancing your SEO. It allows the reader a chance to create a bond and form some sort of virtual relationship. Being regular will form a sort of relevance.
If your post once a month or a year, how will you build yourself up? To climb up, you need consistency and a unique way of writing that gives of a frequency of similarity, doing this will eventually prompt them to come back to your website and read more.
Encourages Authority and Credibility
This is a foolproof fact that as soon as you become authoritative and credible, you will be left with a wide range of reliable readership. But, it’s not all fun and games. It takes a lot of hard work and dedication.
Your relatable content provides comfort to the reader. You will become an expert in their opinions if you provide your reader the valuable content more frequently than your competitors.
There is a strategy called topical authority. And it can be perfect and really beneficial in order to gain more readership. When you have topical authority over a certain topic or piece of content, the reader will come to you for that specific topic.
Simply Put, Your Fresh Content Increases Your Google Rankings
Staying consistent with your posts is super crucial if you want to climb up at the top of the SEO world. It’s not hard to calculate your algorithm when your Google freshness algorithm is continually playing its part.
Another way of making sure that your work isn’t getting affected is to create evergreen content. It means that the content that stays relevant for a longer period of time.
The ideal way of creating a good starting point in writing is writing posts that can be built on later by adding some new highlights and information’s from a new angle or perspective. Not just that, but adding more to pre-existing content regulates your Google freshness algorithm, which will lead to an increase in your rankings.
Note that Google will not take small changes into consideration. If you want your engagement and traffic to increase, you need to make larger and suitable changes, like changing the main body, adding and fixing the previous links, and rewriting the text written around it. The more you change, update, and modify, the better your results will be.
Final Words on SEO Results
So there you have it… it’s my personal insight into how your consistency will increase the worth of your website. As we have learned all our lives that if we need to achieve something, we have got to work hard for it consistently. SEO results are similar.
That said, maintaining a web page is not a piece of cake. You will need to be consistent, unique, and think outside the box to achieve your readership.
On a scale from one to ten, how consistent are you when it comes to SEO?
Let me know in the comments below!