Social Media Marketing Strategy for 2021
More than half of the world’s population is on social media.
So it does not matter if you are a small business or a Fortune 500 company, you need to be on major social media platforms like Facebook, Instagram, etc.
That leads us to the question that how can you implement an award-winning social media marketing strategy for your business? To help you with that, we have created this guide.
Today, we’re discussing 7 best tactics you can use to win in social media marketing regardless of which industry you’re in.
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7 Tactics for Your Social Media Marketing Strategy
Define the Goals for Your Social Media Marketing Strategy
This is the cornerstone of any social media marketing strategy. If you have clear goals for social media that align with your business goals, you’ll make progress.
If you don’t have a clear vision of what you want to get out of social media, there’s no point in spending hours on content creation and hundreds of dollars on ads. Also, your social media goals need to be realistic and attainable. We see many people who set unrealistic goals for them and end up giving up their struggle in the midway.
Most social media goals fall under these categories:
- Increasing brand awareness.
- Getting more customers to buy your products.
- Building a brand community.
- Increasing content engagement rates.
- Getting more website traffic.
Study Your Audience
After setting a realistic goal for social media, it’s time to get to know your audience. In other words, create your buyer persona.
You need to know everything about your existing and future customers. These are a few things you should keep in mind while creating your buyer persona.
- Their age group
- What kinds of jobs they have
- What is their average salary
- Where do they live
- What interests them
If your potential audience is baby boomers and you are targeting millennial’s, all your marketing endeavors will go down the sink.
Take the example of LEGO. They definitely know their target audience. While one might think that it’s a kid’s brand, their Instagram marketing approach is geared towards parents who want to buy their kids creative toys. So again, study your audience.
Perform a Competitor Analysis
A deep competitor analysis should be a part of any digital marketing strategy let alone social media marketing strategy.
Here’s a simple yet effective competitor analysis:
- Know who your competitors are. Someone who is just starting in your niche is your competition. In addition, those who have been in your industry for 20 years is your competition. So, make a list of all your competitors.
- Gather information about what they are doing on different social media. What kind of content do they post often? What keywords do they target? Who is their target audience? You need answers to these types of questions.
- Know what their strengths and weaknesses are. Learn from their strengths and create similar (but better) content. Target their weaknesses to grow your following. Your competitors might be good at Facebook marketing but not-so-good at Pinterest marketing. So leverage these kinds of opportunities for better results.
Track the Most Important Metrics in Your Social Media Marketing Strategy
While no. of likes on a Facebook post can make you feel invincible, these types of metrics are not worth going after.
Instead, you should focus on the metrics that matter, specifically:
Click-through-rates: In simple words: how many people clicked on your posts? This tells you that your post description or thumbnail is actually working. This also tells you what content you should often create.
Engagement rates: Your content is getting lots of clicks. But are those people actually engaging with it or just bouncing off? This metric will tell you if your content is worth sharing or is just a click-bait.
Hashtags: Which hashtags people liked the most? Which hashtags were the most engaging? Creating killer hashtags can set you apart from the crowd.
Be Creative with Your Content
Now if you’re already in content marketing, you know how hard it is to come up with content that your audience loves. While articles and blog posts have their own importance, your social media content needs to be attention-grabbing.
For example, Twitter gives you a limit of 280 characters for a Tweet. You have to hook the readers and convey your brand voice within this character limit.
You can get inspiration for new content from the top brands in the world. Don’t just rip off their content. Instead, track how their content interacts with their audience and try to come up with new ideas.
Reach Out to Influencers
Social Media Influencer Marketing is huge right now. Businesses are reaching out to influencers who have millions of followers online, to promote their products.
You should also reach out to the top social media influencers who are related to your industry. Keep these things in mind when implementing influencer marketing.
- Reach out to influencers with a personal email or direct message.
- Ask them to share only relevant content.
- Keep your ROI in mind. If influencers are charging more than what you’ll get in return, they are not worth going after.
- Avoid influencers who post too much sponsored content.
Adjust your social media marketing strategy
You have to evaluate your strategy continuously. It might need some adjustments from time to time. Track what’s working and what’s not. Get feedback from your followers.
You can’t expect your first social media marketing strategy to work. If it works the first time, it’s a miracle. Most businesses require some tweaks in their marketing strategy according to the trends and feedback.
It’s Your Turn Now
There you have it. 7 best tactics to build a solid social media marketing strategy.
Social media is huge. It also makes it hard to be recognized among thousands of other businesses because everyone knows its importance. But if you use the strategy discussed in this article, you will get more traffic, leads, and sales.
Which social media are you going to target first?
Is it Facebook? Or is it LinkedIn?
Or do you have a social media marketing story to share?
Either way, let us know in the comments!