Top 5 Social Media Platforms For Ecommerce

Top 5 Social Media Platforms For Ecommerce

SEO is great. But if you want to dominate the web, you need to join social media. This advice is essential if you are an e-commerce business.

And you wouldn’t want to miss out on the 3.6 billion potential customers on social media?

You won’t! We know that. That’s why we have created this article where you’ll find the top 5 social media platforms for e-commerce. These are the most important when it comes to e-commerce, so join them first. You can join others later, but these should be on your priority list.

Without any delay, let’s get into the list!

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Top Social Media Platforms for E-commerce


Facebook is the most popular social media platform on the internet. Offering over 2.7 billion monthly active users, it becomes the obvious choice for all e-commerce businesses. With that amount of users, there are great chances that you’ll find enough potential customers for your business.

If you haven’t started on social media, go ahead, and create a Facebook business page for yourself. After that, you can start posting your product images there.

Keep in mind that visual content tends to outperform text-based content. So, include the product images in your posts. After all, you’re an e-commerce business, so sharing photos of your products should be an obvious choice.

If you have set aside a decent budget for social media marketing, you can also run Facebook ads that are a great way to get a following and revenue boost. But you don’t have to force yourself to run ads. You can also grow organically, but it will take more time.

Start with Facebook because it is arguably one of the best social media platforms for E-commerce.


While not as big as Facebook, Twitter still offers ~800 million users for businesses. There’s even more good news: 52% of the platform’s users say they have bought a product after seeing it on Twitter. One more staggering statistic: 81% say that Twitter influences their purchasing decisions more than TV commercials.

When you hop on Twitter, start sharing information about sales and linking to product pages. Twitter also allows users to tweet directly at brands where they share their opinions and ask questions. So if you respond to users’ queries quickly and professionally, you will positively impact them. As a result, this makes Twitter a useful platform for building strong customer relations.

You have the opportunity to run ad campaigns based on the users’ followers and the words they tweet. If you still have some budget left after running Facebook ads, invest in Twitter ads. It will pay dividends.


How about a platform that’s most famous for sharing photos? For most online retailers, Instagram will work. And it’s not just about posting random pictures; it’s about sharing photos creatively and entertainingly. So, you’ll be having fun while growing your business.

Customers want more than to buy your products. They want to see the human side of brands. Instagram is a great platform to show that you are more than just your products.

With Instagram, you won’t be just sharing photos of your business. You’ll be able to create strong connections with customers with strategies like behind the scene photos. One way of doing this is to use Instagram Reels.

You can also run competitions relating to your products on Instagram. You can try out things like users submitting the best moments related to your products, and then you award the winners.

This platform has a different and young vibe than others on this list, so make sure to be fun.


It’s another great platform for e-commerce businesses. There are real stories like WallNeedsLove’s that used Pinterest to drive 94% of their social media traffic. Boasting around 47 million worldwide, 

This platform is famous for visual content that makes it a great competitor for Instagram. One great feature of this platform is that users can pin the photos they like to see later. It is good because most people tend to forget the products that caught their attention once. So the more Pins of your products the users create, the more you will grow.

You can use the Buyable Pins to drive more sales. Buyable Pins allow users to purchase directly on Pinterest without ever leaving the site. These pins work on mobile too.

Some specific information about selling on Pinterest:

  • 42% of women and 13% of men use Pinterest. 80% of Pinterest users are women, particularly moms. It makes Pinterest one of the best social media platforms for E-commerce businesses geared toward females.
  • Pinterest gets market share with antiques and collectibles, service businesses, books and magazines, and IT/computing.
  • According to Shopify, don’t hesitate to include prices with your images because Pinterest pins that have prices receive 36% more likes, according to Shopify.



Lastly, but certainly not least, we have YouTube. This platform allows you to showcase your products in detail.

While on other platforms, users are looking for photos or short videos, you can post in-depth tutorials about your products on YouTube. You can show behind the scenes of your business and production process to achieve transparency with their audience.

Social Media Platforms for Ecommerce

A Few Tips On Using Social Media For E-commerce

Use automation

It is necessary because most users on social media expect a quick response. 88% of social media users are less likely to buy from you if you fail to respond to their complaints. The only feasible option you have is to use auto-responses or chatbots.

Be social

This one is pretty obvious. Avoid hard-selling all the time. Try to be more social (The purpose of social media).

Use the 80/20 rule. 80% of your time should be sharing industry news and cool news. Only 20% of the time, sell your products directly.

Share your stories with your others. Share the stories of your customers and collaborate with other businesses.

Other tips

  • Know your strengths and go hard for one or two platforms.
  • Content should be conversion-oriented. Work with professionals from websites like Fiverr if you are new in conversion-oriented marketing.
  • Include social sharing buttons on your blog posts.

Final Words On Social Media Platforms For Ecommerce

Selling in a saturated online market is tough. But if you have the right tools and strategies for it, you’ll be ahead of your competition. One of the first strategies should be joining social media.

Do you agree with our list of top social media platforms for e-commerce?

Or do you have some insights into selling online?

Be sure to let me know in the comments below!

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