In this era of fast technology and changing trends, everyone is shifting their businesses to automation. Every marketer wants to go above and beyond to make his/hers business grow, meet the expectation of his/her customers and make their lives a little easier for them. As a business owner, no matter on what scale, streamlining your business process and achieving greater revenue while keeping the cost in mind can be a pretty hard task.
This is where marketing automation can be helpful and somewhat necessary for your marketing business. Marketing automation can help you set your business, processes, and technology in harmony, which will further help you achieve greater efficiency and increase your revenue drastically.
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What is marketing automation?
Marketing automation by definition is the process of using software and advanced technology to automate your marketing business. Using marketing automation helps you achieve an ideal workflow and provide your customers a personalized experience. Marketing automation is all about using software to automate all your tiring and repetitive tasks with accuracy and efficiency
What are the benefits of marketing automation?
Marketing Automation automates your overall business, makes your workflow run smoothly, and keeps expanding your overall business horizon. With the help of automation, marketers can focus on the important issue on hand rather than getting caught up in repetitive tasks.
1. Create better relations via engagement
Nowadays, customers do their research about the product or service and educate themselves about the brand before making any decision. This means marketers need to find creative tactics to communicate and engage with them. Thanks to marketing automation, your eCommerce market will be able to identify and track your potential customers and make sure to make their as well as your life a little easier.
Marketing automation, as mentioned above, provides a personalized experience to the customers. This personalized communication makes it so much easier to understand the needs and requirements of your customers. Thanks to marketing automation it’s easier to identify and future categorize your visitors based on their needs, traits, requirements, and insights.
3. Nurture leads
Making a good customer experience leaves a good image on the customer, and it can help you further in your business. A study shows that almost 73% of p[eople are more likely to make a positive decision for purchasing after a good customer experience. Marketing automation can be really helpful in this area too. Marketing automation provides a great strategy so that you can nurture leads and turn them into your future customers.
4. Lead scoring
Not every lead can turn into sales directly. So as a marketer, you should be able to identify and prioritize the leads so that it’s easier for you to communicate with them effectively. Marketing automation can help you understand and further work on these leads with different metrics, such as sales readiness and behavior. A successful scoring strategy can help you improve results and increase the overall return on investment.
5. Measure & Analysis
Sometimes even the most well-planned strategy fails and does not perform as they are expected to. This is where marketing automation comes in handy. Marketing automation takes care of every bit and piece. It takes care of all the necessary emails and landing pages.
Automation software can track down and analyze every report from data and ROI to performance of all the other channels. These frequent reports can further help you make your relations better with stakeholders and also keep them updated.
6. Reduce human error
Automation software makes sure to do their work efficiently and accurately, which further eliminates the risk of human error. People without realizing, often in stressful situations forget to add important tasks or miss out on important details to the assigned work in order to meet the deadline. Automation software can do all the necessary tasks with guaranteed accuracy and effectiveness
How to choose the right Automation software
1. Identify your goals
Your every business decision should be based on the goals and needs of your brand. In the case of deciding what marketing software you want for your business. It advised doing fine research on what software will be beneficial for your business. Before deciding, making a decision on choosing a software keep these three metrics in mind
- Marketing channels
2. Layout your marketing strategy
A well-planned marketing strategy goes a long way. A marketing automation software can be of more use and can be more efficient for your business. It can support all the areas that provide you with your highest leads. To achieve that, you need to make sure to lay out your marketing strategy.
3. Run a test and compare prices
Before making any final decisions, run a test. Test the software on how it works or if it will or will not be beneficial for your website and is worth the investment or not. By checking, you can see all the shortcomings and future problems beforehand. Your budget is a crucial element that you should keep in mind before buying anything. Make sure that your software meets your requirements as well as your budget.
Top 7 Best Marketing Automation Software
1. HubSpot Marketing Automation
Hotspot’s Marketing automation is one of the most powerful and useful tools in this list of terms of features and is also extremely popular in elements, such as customer sentiment.
ManyChat can help you automate some of the most repetitive conversations on all the platforms. It can function as a chatbot that can send all the necessary repetitive text via Facebook messenger and/or SMS.
Moosend is an email marketing platform that takes care of all your necessary emails. It caters to various industries in the e-commerce business. Moosend uses advanced tracking processes and allows you to send the right email campaign to the contact who might be interested in your service and allow your business to grow.
Ominsend is a Marketing automation platform built for e-commerce businesses. With omnisend, you can add and work multiple platforms all at once like email, SMS, Facebook messenger, and more. It is a user-friendly platform that makes all the repetitive work like emails and landing pages easy.
Ontraport is also an automation software for small businesses. It is known for its CRM properties and functionalities, it also plays a great role in growing your business by several other features like Landing pages, reporting, etc.
6. Sendin blue
SendIn blue is a very powerful digital agency emailing tool. Which can prove to be a great automation tool for your business. SendIn has some pretty advanced features and can make your lead scoring process easy for you and send 300 emails per day. You can also run an SMS campaign using SendInBlue.
ActiveCampaign is a great tool with multiple functionalities like:
1. The some of them are Email marketing
2. Automation marketing,
3. Small business CRM, and
4. Marketing automation.
It is a powerful marketing automation software and is considered to be the most comprehensive one amongst all its competitors. ActiveCampaign has the highest deliverability rate as well. It is a great tool overall and can help your e-commerce business a lot.