What comes to mind when you think of a lead? I hope it’s this:

A potential customer that’s just one step away from becoming an actual customer. Grab their attention, give them something valuable, and let them know that how you will solve their problem. And voila, they are your customer!

I’m going to assume that you knew this. This means you also understand that high-quality leads are the backbone of a great B2B marketing strategy.

You understand the basics of it but need some help with accelerating your growth. If this is the case, you are in the right place. I’ll share my top 4 B2B lead generation strategies with you today.

They will ensure that you’re crushing the game in your niche.

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Start Using These B2B Lead Generation Strategies

Outbound marketing is reaching out to leads and connecting with them immediately.

While inbound marketing is a slow game where leads come to you, and then you establish yourself as an authority.

You want to combine these two approaches. This way, you’ll get the best results.

The following B2B lead generation strategies are designed with that in mind.

Gain Trusted Backlinks

Backlinks are like referrals to your business. Other websites are sending traffic to your website because they think it’s worthwhile.

One of the best sets of backlinks comes from trusted websites. The kind of websites that have made a huge name in the field. In SEO world, a few examples include moz.com, semush.com, and backlinko.com.

Find these types of sites in your niche and work on a strategy to get backlinks from them. A few ways you can do it is by:

  • Write blog posts for them.
  • Have them share your content.
  • Give them infographics to share.
  • If someone copies your image, ask them to give you a free backlink.
  • Write awesome content so that people want to share it. High-quality content increases the likelihood of you getting more free backlinks. More on it in the next strategy.

There are other ways as well. Some of them are paid. However, I recommend that you don’t get paid backlinks.

Do your research before sharing anything on another site. Dodgy websites can hurt your website.

B2B Lead Generation

Focus on Content Marketing

I was talking about writing awesome content so that people will share it and give you backlinks. To get backlinks, you should focus on this point more.

Getting backlinks is just a part of it. When you are strategically bringing people to your website, you will convert them directly.

For that, get to know your client. What excites them? Whom do they listen to? Figure out their needs and start creating content.

By doing so, you’ll increase your chances of getting more traffic from search engines. The best part is that you can do it for free. But remember to give content that people want. Provide them value and don’t be a sleazy salesman. People can smell that from a mile away.

When it comes to the format, the sky’s the limit. Blogs, videos, podcasts, you name it. You can create any type of content that your audience might be interested in.

You can subscribe to our newsletter for more advice on this topic. We put a lot of valuable content that will get you ahead of your game.

It’s a Lot About Social Media

With around 2 billion people using Facebook alone, you can bet that your target audience is hanging out on a few social media. You just have to reach them.

First, figure out where they can be. For example, if you sell CRMs, Snapchat and TikTok might not be your friends. You want to join Facebook, Twitter, LinkedIn, etc. in this case.

Then make a lead magnet so you can attract people. After that, start optimizing your social profiles to promote your lead magnet. Highlight it. You can use them in your hero images.

Whenever you put content, ask people to share it. You can use action-driven or inspiring language. For example, “We have posted XYZ. Would love a share!” This won’t take too much, so make a habit of doing it.

Finally, pay to promote your business on social media. You won’t always get leads organically. So make a habit of spending some money on ads.

Platforms like Facebook and Instagram give you great targeting options. They will show your products or services to the people who are most likely to be interested in them. You can use demographic segmentation for targeting at a macro level. Or you can use behavior and psychographic segmentation to connect with a very specific audience.

Use the Power of Email Marketing

I talked about using a lead magnet on your social profiles. First, you need to create one. Here are a few options for you:

  1. White papers
  2. E-books
  3. Guides
  4. Reports
  5. Courses
  6. Worksheets
  7. Online tools

Users will have to give their email addresses to access this. It’s a great way to build your email list.

Writing the call-to-action for subscribing to your newsletter can be tricky. Which one sounds better: “Sign up for the newsletter” or “Join our community of 800 marketers.”

Most probably, you picked the second one. That’s because it’s more personalized.

Once you have your list, start sending valuable content through your newsletter. Notice the word “valuable.” People don’t have time to read stuff that won’t give them something in return.

During the newsletter, keep sending them valuable offers. That’s when you make profits.

What B2B lead generation strategy is the best from today’s article? Let me know in the comments section below.

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