Our Top Five Email Marketing Services to Use for Your Business In 2021
Anyone who tells you that email marketing is dead is lying. This marketing channel has the potential of giving you $42 for every dollar spent. This shows its value in today’s digital world.
But you might already know the importance of email marketing. That’s why you are reading this article instead of reading the basics of email marketing. You have passed that stage and now want to get deeper. One way to do this is to get a good email marketing service.
I want you to open your email inbox. Apart from a few emails from your boss or colleagues, it would be full of marketing emails from different companies. All of those companies use email marketing services because, without them, it’s almost impossible to scale a campaign.
So I thought it should be good if I talk about email marketing services today. Whether you have a blog, an e-commerce business, or a non-profit organization, these top 5 email marketing services will help you succeed. But first, let’s see why you should consider using an email marketing service.
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Why You Should Use An Email Marketing Service
8 out of 10 online retailers say that email marketing works best when it comes to customer retention. So it’s clear that this marketing channel should be utilized for any type of online business. For a blog, it can help retain long-term readers through newsletters. If you run an online store, you can give them special offers through promotional emails.
You might be able to survive in the early stages. But if you want to crush it, you’ll need the following functionality that email marketing platforms offer:
- Signup forms for your websites.
- templates for building campaigns and other tools for customizing them
- Email automation function
- A/B testing for improving results
- Analytics to better understand your subscribers
These are just a few features that any quality email marketing service provides. You’ll want some additional features based on your unique needs and target audience. That’s why I’m giving you the 5 best options; I hope you find one that works for you.
5 Best Email Marketing Services
Mailchimp is a very famous email marketing service. It offers the best free plan as compared to other entries in the list.
And if you choose to buy another plan, it does more than email marketing. It will also help you with postcards, landing pages, and social media.
With a free 2,000 contact list, you can send up to 10,000 emails. If you have a new website, it will be more than enough.
This tool also provides you CRM (custom relationship management) features, segmentation, tags, surveys, campaign analytics, email automation, and more. Using a drag-and-drop email builder and a huge collection of templates, you will be able to design campaigns.
If you use WordPress (like I do), you can integrate Mailchimp easily with it. It works well with the Bloom plugin that makes it even easier to set up stylish opt-in forms on your website.
It offers several other premium plans, but you’ll get the best value out of the free tier.
This tool offers the most beginner-friendly premium email marketing service. As it is on the premium side, it’s not good for you if you are on a budget. The basic plan starts at $89 per month.
But for that price, you get a big 10,000 contact list and unlimited emails per month. Its user-friendly interface makes it stand out from its competitors. Plus, its email builder is as easy as working on a page builder plugin.
Its basic plan offers features such as analytics, segmentation, A/B testing, and dynamic content. Moreover, it also supports automation.
But if you want to work on more than one automation workflows, the basic plan won’t suffice. I recommend you go for the Plus plan, which starts at $159 per month. This way, you’ll get unlimited workflows, a landing page builder, and access to the Litmus email testing tool.
It’s by far the best email platform for Integrations. Whether its WordPress, Facebook, PayPal, or a CRM, it will integrate with every platform you can imagine. Do you have a smart appliance in your home, you can probably integrate it with AWeber using Zapier. Name a platform: it will integrate with it.
Using the free plan, you get up to 500 contacts and 3,000 emails per month. However, if you want unlimited contacts, email automation, dynamic content, A/B testing, and behavioral automation, you should go for their only premium plan, which starts at $19.
Some of its features are unique, such as sending AMP-friendly emails, access to a broad library of stock photos, etc. Plus, you can host your library of stock photos. Overall, it’s a great tool for email marketing.
Like any other email marketing service, it offers features such as campaign templates, analytics, and more. But where it truly stands out is when it comes to running an e-commerce store or online ads. Its basic plan, which starts at $20, can integrate with WooCommerce and segment customers based on purchase activity.
Besides being great for e-commerce, it works well with ads on Google Ads, Facebook, and Instagram. The basic plan is good for running an online business but if you want to get all email marketing features, go for their Email Plus plan.
Are you a content creator? Then, ConvertKit will work best for you. Besides basic email marketing functionality, it lets you create custom landing pages. Other features such as automation workflows and stylish templates for emails will also help you with email marketing.
There you have it; top five email marketing services to use for your business in 2021. Use any one of them according to your requirements and grow your online business.
Do you have questions related to these services? Please let me know in the comment section below!