Content marketing is a strategic approach focused on creating and sharing content online. According to a recent study, 60% of companies find it difficult to create attractive content consistently. If that’s not enough, 65% of companies stated that one of the biggest challenges they face is producing engaging content.
As scary as the stats are, it is reality. It’s been a real struggle for even well-established companies to create content that is well-addressed, compelling, useful, and attractive to potential customers.
Creating good content requires practice, efficiency, and a firm understanding of arts and science. Even though it seems like a drag, the truth is you can increase your search traffic by 13.15% in 30 days. This way, you will attract new clients, increase your email list size, generate more valuable comments, and much more.
Without further ado, here are some of my personal favorite and hand-picked hacks or tricks that I use along with a solid plan and marketing strategy. That will eventually put you way ahead of your game…
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The Skyscraper Technique
The infamous technique was developed by Brian Dean of Backlinko back in 2015. It is divided into three steps:
1) Finding (link-worthy content).
2) Creating (something better).
3) Sharing (what you have written).
To put it into simpler words, the skyscraper technique helps you create the best of your content and turn it into an even better one. Imagine you are most unlikely to think about the world’s 5th tallest skyscraper, right? You will probably wonder about the tallest one.
We, humans, tend to idealize the best and want the best. So the skyscraper method allows you to create the tallest “skyscraper” there is. The skyscraper technique is incredibly effective for link building and the most beloved organic search traffic.
Update Your Blog
No matter how good your writing and content are, no matter how high your ranks are, eventually, it won’t stay high for long. Even if you are the best in your field, you can slide back down. To avoid this, take your most popular content pieces and update them once a year.
The blogging field has become so competitive. More now than it ever was before. Whatever your topic is, there are probably dozens already available. You need to make sure that your content is up-to-date, so that Google recognizes your content to be the latest and greatest and ranks it first. To make your content stand out, you need to make sure:
- Your links work.
- Update the links that are older than a year or two.
- Update data that look outdated or old.
- Rewrite intros and conclusion.
- Add more info and make sure that it’s related to whatever is going on to the present date.
Be Unique and Creative
There are millions of blog posts available on the internet, and they are increasing by the second. So you should make sure that your blog post stands out. Whatever topic you are writing on, there is a great chance that it is already available on the internet in dozens of forms written by dozens of writers.
I am not saying you need to do something completely out of the ordinary, that very data-driven in a long-form post. I am just saying that you should ask the question to yourself: What can you do to make it better? Where can you have that unique touch that nobody has? Something so incredibly different and remarkable that makes you the talk of the town? And soon, you will find the answers you are looking for.
Video Content Is the Hype Now
This is an obvious content marketing hack. Don’t only focus on text-based content. Even though blogging is great, in the better future, videos are going to get a mainstream content platform that people are going to follow. So make sure to start producing videos.
It doesn’t matter if you are a personal or a corporate brand; you need to take that mobile out and start making videos relevant to your brand. And when you are done recording, you need to post it to Facebook, WhatsApp, LinkedIn any social media site you prefer.
This point has been advised many times whenever it comes to content marketing. And I could not emphasize it more; that is make sure you handle your content output with an omnichannel approach.
An omnichannel approach is a multichannel approach to sales that provides seamless customer whether the client is shopping online or from a brick-and-mortar shop.
This framework helps you with the process in a working manner that will allow your content marketing to grow.
A/B Test Your Headlines
This is a simple yet effective content marketing hack, since a lot of traffic will come from Google. The A/B testing of your headline will make sure that they stand out. Headlines can be the main ingredient for your online marketing in getting loads of clicks, shares, and eventually, sales. Here are some hand-picked engaging tips that will make your headline unique and attractive:
- Make sure that your headlines are in numbers. The highest engagement rate on Facebook were headlines that began with10, 5, 15, and 7
- Headlines must be of 12 to 18 Words
- Use phrases like “the future of” and “need to know” to get the most engagement rate
In your opinion, what content marketing hack is the best in 2021? Let me know in the comments!