Are you the social media manager of your brand? Or maybe, you don’t have a tag, but you are responsible for your brand’s image on social media? That means you have to analyze social media from time to time.
If this analysis is backed up by data, your brand has more chances of building a following and converting them into customers.
This analysis can answer a lot of important questions. For example, which social media should get most of your attention whether in terms of time or money? What pieces of content can you call the power posts? What actions is your social media presence driving?
On top of these questions, Sprout says that around two-thirds of marketers are expected to discuss social ROI with their bosses to justify their spending for campaigns. That’s a tough thing because measuring the ROI is not always a piece of cake.
However, it doesn’t always have to be that way. If you are using the right social media analytics tools, you’ll get the answers you need to grow your brand.
Here are those tools:
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This tool helps with cross-channel social media analytics. It lets you compare results across multiple networks easily. Within one page, you can track popular metrics like Facebook Page impressions, Twitter link clicks, and Instagram follower growth.
After that, you can get presentation-ready reports quickly. The Premium Analytics feature also gives you reports according to your organization’s KPIs.
Using its Advanced Listening tool, you get valuable data related to audience demographics, industry influencers, and more. Whatever your needs are, this tool gives you an easy way to discover and display social insights.
Again, we have a famous option here. With its analytics tools, you set yourself up for business and revenue growth. This tool gives you a report on the success of your social strategy across every channel. It also lets you compare the performances across multiple channels.
It offers expansive graphs and visuals to gives analysis-based features like audience, session lengths, and impressions.
Keep in mind that this analysis tool is part of HubSpot’s Marking Hub, which is complete inbound marketing software. So you’ll be able to track success across the entire customer journey, not just across social media.
We all know how influencer marketing became famous during the last few years. A while back, it was limited to celebrities. Now we have even the concept of micro and nano influencers who have small audiences. That’s why we need a tool tailored for influencer campaigns: TapInfluence is a good option for that.
Reach, engagement rates, and the potential price tag are a few metrics that it helps with. This way, you can better understand your influencer campaigns. It also helps with the ROI of influencer campaigns, which some people consider a difficult metric for these types of campaigns.
Strictly speaking, it’s not a social tool but it does help with the analysis of the social engagement of any given piece of content.
Specifically, it helps with things like shares of your blog posts on Facebook, Twitter, or other social media. It also lets you look at the performance of relevant industry keywords and other metrics of your campaign against the competition.
It lets you understand things like length, publish date, and headline type in your top performing content. When you know things like the posts that get the most engagement, you can use this data to improve your content strategy.
Ephemeral content has grown in popularity a lot. A lot of social media platforms are adopting it now. But Snapchat and Instagram are two names that are really popular for it. That’s why I’m mentioning Snaplytics that focuses solely on analytics for Snapchat and Instagram Stories.
You get metrics such as open and completion rates to analyze why you are getting engagement on your story.
You might be thinking Snapchat has many competitors now. Yes, it’s true but consider the fact that hundreds of million active users among millennials and Gen Z are still using it.
On the other hand, Instagram Stories are a great way to engage people. So consider adding third-party analytics to your arsenal on these platforms.
Have you ever considered direct social selling? If not, you should because it’s a great way to get more revenue. Tools like Curalate offer analytics if you want to boost sales from Instagram.
Brands like Bose are using it for social sales. If you use it, people will be led to a social storefront where they can shop directly. Once they buy, this tool will let you know what products score the most clicks and sales. It also tracks product tags and mentions, which is an indication of the performance of user-generated content campaigns.
It offers hashtag analytics that helps you expand your content’s reach. Specifically, it offers real-time performance analysis of the industry hashtags on Twitter and Instagram. This lets you know about the peaks times as well as the tags that are most popular among their followers.
This tool should be included in most online tools lists. It’s not entirely a social media analytics tool. However, it does offer you a great way to track social media campaigns and measure social ROI.
This tool helps you run a social media contest seamlessly. You’ll ensure that you aren’t just giving away freebies for no reason. It looks at everything from entry data to long-term campaign performance to do just that.
If you are a B2B brand, you should track the LinkedIn presence of individual salespeople in addition to their company page. SHIELD app does exactly that. It gives you insights into the performance of individual employee profiles and their posts. Later, you can use these insights to improve results.
Do you have another social media analytics tool in mind that drives great results? Let me know in the comments below!