Twitter Marketing for Dummies in the Age of Social Media
Whether you run a small local business or a large retail chain, social media is one thing that you cannot ignore when it comes to marketing. With more than 2 billion active users on various social media platforms, it has become impossible for businesses to survive without having a decent social media marketing strategy.
Unfortunately, many people are still in the dark when it comes to creating effective marketing strategies online. Unlike traditional marketing platforms, social media marketing platforms are more complicated and may require a different approach. Most social media platforms require a more interactive marketing strategy. Therefore, only posting an ad on these sites will not be useful in the long run.
With 150 million users, Twitter is one of the largest social media sites and most active areas. There are hundreds of niches that are popular on Twitter, and you are likely to find something regarding your products or service as well!
However, many businesses often fail to implement a successful Twitter marketing strategy, and not bother at all. However, using twitter to promote your business is enormous, and there’s no denying that your business needs twitter to prosper in this age of social media.
When it comes to twitter marketing, there are a few things that you should consider if you want to use the platform effectively. With the help of these steps, you will start to see more success when it comes to twitter marketing, and you’ll end up spending less on advertising as well. Continue reading below to find out the steps:
Review your businesses Twitter Marketing account
If you’ve just got started on twitter, then the first thing you should do is create a Twitter account optimized with your business’s image. If you already have an account, then conduct a review of where it stands.
A good business twitter account should be clear on exactly what product or service you are offering. The logo design and color scheme of your account must match that of your website. You should also have an exciting byline to describe your business and tell the customer what makes your brand special.
When creating a business twitter account, make sure that it has the following:
A clear profile picture
The profile picture on your twitter account should represent your business. While you could use an image of your company or product, having your brand’s logo on the profile picture is more effective.
A unique twitter handle
When creating a twitter account, you will have to develop a unique handle to represent your business. In most cases, it will be your company name, although you may have to change it a bit if the handle is already in use.
An engaging bio
Your account should have a fascinating biography that describes your products and services and makes you stand out from the competition.
You should also include your website’s address, company address, email, phone number, and other contact details.
Create engaging posts for Twitter Marketing
Twitter posts should not be lengthy, so try and keep your message short and engaging. Use words wisely when creating a Twitter post to capture the attention of your followers. You can use the same post as in your blog, but make sure to optimize it for Twitter by including only the main points.
You can even include polls, external links, and other features to encourage customers to take action. Remember, your marketing strategy’s goal is to make the customer take action and buy your product or service, or at least share your post, so make sure that it is exciting and compelling.
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Have clear marketing goals
One major mistake that many businesses make when it comes to twitter marketing is that they create an advertisement, post, or tweet without any clear goal. The goal of “marketing my business” is too vague and does not help set clear strategies.
Instead, break up your marketing strategy into small, achievable goals. You can include three types of twitter marketing strategies:
Create Awareness when Twitter Marketing
Sometimes, promoting a brand’s image is more important than getting a few sales. When implementing a promotional strategy, make sure to target your customers’ interests and encourage them to share the post to gain more exposure for your business. You can even create ads that are focused on boosting your business’s image rather than selling a product.
Acquire new customers
After you gain significant exposure, your next target is to reach new customers. Remember that you may have to offer deals, free goods, and other giveaways to gain customer interest.
Once you are established on twitter and have a significant following, it’s time to create ads and promote your products. If you achieve the last two goals, this phase will be relatively easy, and you’ll start noticing a significant sales increase.
Review your performance
As with any marketing strategy, you should look at the results and see where you could have done better. Maybe you could have included more interactive posts or have taken more time to gain brand exposure. No marketing strategy is perfect. Therefore, the more you critically review your process, the better you will get at twitter marketing.
Useful checklist to use for effective Twitter marketing
- Use unique hashtags to promote a new marketing campaign
- Use engaging videos for brand promotion
- Engage with your followers, answer their queries, and comment on posts
- Use Twitter advertising to gain more exposure
- Make use of influencers to promote your brand
- Use Tweet Chat for better engagement with followers
In this age of Social Media, being effective at Twitter marketing can give you an advantage over competitors. Remember that it takes a lot of time, effort, and resources to manage a Twitter marketing campaign, so breaking your strategy into short term, achievable goals. In addition, using all the tools effectively is essential if you want to grow your business with twitter.
Do you think a Twitter marketing campaign is effective? Please share your thoughts and recommendations in the comment section to let us know what you feel about social media marketing, especially twitter!