The Ultimate Guide to Guest Blogging
We all know that blogging is an amazing way to become an authority in your niche. It generates traffic for you and becomes a source of backlinks that is vital for SEO.
But we can’t just focus on posting articles on our own blog. We have to become guests on others’ blogs as well.
This article is your ultimate guide to guest blogging. I’ll share a step-by-step method on how to start and scale your guest posting. I’ll also talk about how you can get featured on authority sites.
Let’s get into it…
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Find a Site to Guest Post On
First, find guest post targets. I’ll show you a few ways to do that.
Google Search Strings: Type these strings into the Google search bar.
Your Keyword “write for us”
Your Keyword “guest post”
and Your Keyword “write for us”
Your Keyword “guest article”
Your Keyword “guest post opportunities”
The second technique is finding a person who writes a lot of guest posts in your niche. Google their name or image, and you’ll get websites where they have posted as a guest.
The third technique is Twitter Search. Just like Google, type a search query and find websites that are accepting guest posts.
Analyze backlinks: Use an SEO tool to see what websites are linking to your competitor. Some of these links will be coming from guest posts.
In your comment section, you can also find people who might be interested in having guest posts on their blog. But use this strategy only when you get the gist of guest blogging.
Get Your Guest Post Ready
This step is not about writing the post. Instead, it involves figuring out the right websites for guest posting, warming up your targets, and finding the perfect topic.
After finding sites that accept guest posts, you have to separate the ones that are a good fit for your guest post.
Don’t be picky. Go for less popular blogs, especially if you are just starting out. After some time, move to popular sites. The sites:
- Should have an authoritative link profile.
- Be the same niche as yours
- Should not post cheap content
- That can help you with traffic
- That don’t bury your link in an author bio box
- Have a decent amount of following on social media
Now you have selected the right site. Don’t pitch yet. Make sure that the site owners recognize you. Here’s how to do it:
- Make sure to share their content on social media.
- Post thoughtful comments on their blog.
- You can email them a week or two before pitching about how their content has helped you.
Now, it’s time to find the perfect topic. This involves looking at that website’s guidelines about guest posting. You should also look at their top-performing posts using Ahrefs and Buzzsumo. Checking out their other guest posts will also help.
Send Your Pitch
Sending a pitch that gets results is hard. Imagine that you are a blog owner with tons of traffic. You are too busy during the day curating content, reading emails, and keeping up with industry trends.
What happens if you get a generic email telling you to submit their post and give them a backlink? You’ll delete that email, no question.
Instead, you want to send a thoughtful email.
Start with personalization. You should talk about how you’ve been following their blog for a while and how it has helped you.
Then, move on to how your blog post will be different. And give them a few topics to choose from.
And keep things short and sweet. Blog owners don’t have much time.
Write Your Guest Post
Congratulations! Your pitch worked. Now it’s time to write the post.
Don’t go ahead and write a 4,000-word post for each guest post. If you start doing this, you’ll end up wasting more time and energy.
Instead, divide your guest posts into two categories.
Category 1: Find authority sites in your niche. Everyone in your industry knows that these 10-20 sites are the game-changers. These are the websites that you want to write awesome content for. When you are writing for them, think that you are writing for your own site.
Category 2: Smaller websites that can still get you some authority. However, you should not spend much time writing mind-blowing content for them.
After posting on someone’s blog, don’t disappear. Stay on your post for a while and reply to comments. Some marketers reply to every single comment on their guest post for the first 48 hours.
Promote it on social media. It will get traffic to their site which will benefit you indirectly.
Send a thank-you email. Most people don’t do it but it can make you stand out. It’ll build a good relationship. They’ll remember that you were the marketer who didn’t just run away after getting a backlink.
Build Your Email List Using Guest Posting
This is an underrated benefit. When you are writing a guest post, expand it as well.
Or in other words, turn your traffic from guest posts to leads. Here’s how:
Create a lead magnet. It can be an e-book or video course. It can be anything, but make sure that it’s related to your blog.
Then pitch your bonus at the end of the guest post.
You’ve read my guide to guest blogging. It’s not as difficult as some people make it. You just have to use the right strategy.
And don’t be that marketer who sends spammy emails to get backlinks.
How do you find topics for guest blogging? Do you have a secret to finding good websites that allow guest posts?
Let me know in the comments below.