WooCommerce – 5 Reasons You Should Use It

During the pandemic, many businesses saw a downfall. But the ones who were internet-based flourished.

The reason is that customers are appreciating the importance of online shopping. I’m not against brick and mortar businesses. If that’s your thing, stick to it. I’m just saying that if you are not moving your business online, you might be missing out on a lot of opportunities.

During the lockdown, there are plenty of restrictions on physical stores. Either most stores around the globe are closed or have limited availability due to social distancing. So having an online store is great. Experts suggest that the trend of online shopping is here to stay even when the pandemic is over.

As CNBC has reported,

“ECommerce firms have reported record sales during major shopping events last month, including $115 billion from Alibaba and JD.com during Singles Day”.

So if you haven’t started an online business yet, I suggest you think about starting it immediately.

And if you are one of those who have made their minds about starting an online store, you’ll need plenty of tools. WooCommerce is one of them.

Basically, it’s a WordPress plugin and one of the most famous eCommerce tools out there. Since its creation, its demand has been increasing drastically. It has been downloaded around 4 million downloads from the WordPress plugin directory. But being popular doesn't mean you should start using it. Right?

I agree with it. In fact, this is what I believe and preach on my blog here. I feature products here that work. It doesn't matter to me if they are popular or not. If they get the work done in the most efficient and cost-friendly way, I’ll feature it in an unbiased way.

And today, I choose to discuss WooCommerce. So, let’s dive into the 5 reasons why this helpful tool should a part of your online store.​

5 Reasons You Should Use Woocommerce

It’s free

Let’s face it. If you are starting an online business right now, you don’t want to invest too much money into expensive tools. There can be plenty of things to consider, like domain, hosting, web developers, etc. So why not start with a free tool.

While it’s free, it’s not ordinary. It’s trusted by millions of users, so it’s not just another tool. There are tools available in the market that may cost you thousands of dollars per year, but WooCommerce allows you to build eCommerce applications for free.

I know you have to consider your budget, and you should rightfully do so. As I have said, when you start an online store, there will be plenty of things to consider. I’m giving you a reality check because you might want to spend money on things you haven’t thought of before.

So use this free tool and save your money for other things that will help run your business.

It’s simple and intuitive

Using this tool is very simple. Installation, setup, and usage is very easy. And if you compare it to some of its competitors, it’s just a piece of cake.

And the great part is that you don’t need to have a background in eCommerce to use it. You’ll fall in love with this user-friendly tool.

You can set up your first product within an hour. Plus, there is plenty of support if you get stuck somewhere.

Being simple to use doesn’t mean that you’ll create the perfect-looking website without any experience. Perfecting the layout and design of an eCommerce store is a hard job.

From user workflow to validation rules, there are several things to consider. That’s why there are professionals for everything. But if you talk about the basic functionality and installation, it will let you make eCommerce applications easily.

It Has Plenty of Features & Integration Options

This tool is purely for eCommerce that means it is designed for selling only. So you’ll get everything needed for an online retail store in it. And even if you don't, there are plenty of free plugins related to it.

It offers 100+ payment gateways to integrate with your store. With a number of free and premium themes to choose from, your website can have the look according to your choice.

Apart from payment methods and themes, it gives features like stock management, refunds, order management, and email management to grow your business online.

And as it is extremely popular, you’ll find thousands of integrations to choose from. Other businesses know that if they are not compatible with WooCommerce, they are missing out on a lot of opportunities. For example, Cayman Gateway, a Cayman Islands-based payment gateway, recently made a plugin to allow website owners to take payments through their gateway.

So most likely, this tool will integrate with the software of your choice.​

It Supports Content

There are a few eCommerce plugins that don’t offer blogs. So you have to host your blog on another website and integrate it into your store.

Content marketing is very important. If you have an online store or blog, you know what I’m talking about. Through your blog posts and articles, you have the chance to create a great audience. These people will be your perfect customers.

The great news is that you can blog on this tool. It’s opposite to some other tools in which you have to build a separate website to post your blog posts and articles, and then you need some fancy interlinking trickery.

Finding A Developer Is Easy

As this platform is very big and famous, you have plenty of developers to hire from. If a problem arises, you can easily find developers on websites like fiverr.com or upwork.com.

You can spend days studying different troubleshooting methods, or you can hire a professional who can do the job in a few hours. I’d choose the latter because it would help me focus on growing my business.

So take advantage of this great tool to dominate the digital world. And please let me know how you liked this article in the comments below.